1. Unknown network search
Mainly for SEO of major search engines, reaching this site through keyword search.
Attention strategy: Pay attention to keywords coming from search engines, analyze their origins, and constantly update relevant original or pseudo-original information for the website to increase search engine inclusion.
Retention strategy:
1. To retain these people, it is necessary to provide relevant detailed information, be very detailed, and make special topics carefully.
2. User experience, inject website brand ideas into your website, and make them become repeat customers. Warm registration reminders, as well as email return visits if you haven’t logged in for a long time, etc.
2. Blog marketing
1. Every blog website gathers various people to register blogs, write articles, push them to circles or forums, and drive traffic from the blog.
2. After the blog is included, the search engine will guide the search.
3. Compete for current relevant community forum customer resources
1. Build a QQ group and post for everyone to join. These people can be appropriately directed to our forums and websites.
2. Direct advertising (not recommended).
4. Forums and community resources guide cooperation (recommended)
The user resources in the forum community are very good resources. Another approach we need is to cooperate with the webmasters of the forum community.
1. Post advertisements in their communities.
2. Post a link on their website. If they do not have a purchase function, we can give them the purchase link, and then give them an appropriate commission from the registered users’ purchase sales.
5. Traditional media is irreplaceable
Compared with online media, the role of traditional media is deeply rooted in people's hearts. Because of the virtuality of the Internet, it is more difficult for users to identify information on websites.
1. Looking for a needle in a haystack, a massive amount of leaflets.
2. Accurate positioning, targeting special user groups, posters or leaflets. For example: Lottery is aimed at lottery players. Lottery players are always near betting stations, so targeted cooperation near betting stations will have a more targeted effect.
Looking at website operations from Caishitong (www.118114cp.com), the initial stage of the website must be very complete planning, including website positioning, demand analysis, user analysis, feasibility analysis, user strategy, promotion, etc., that is to say Website operation, strategic guidance, and ways to improve promotion in actual operations.
Purple Tea (www.purpletea.cn), just a humble opinion, I hope everyone can leave comments to communicate, thank you.