In recent years, there have been more and more types of vocational qualification examinations, and the number of people has been increasing year by year. Enrollment of students is still the main basis for the survival of training institutions. Each training institution has been fully prepared at the beginning of the application and has done its own publicity. I hope Recruit more students. Based on many years of industry professional qualification examination training experience, Luban Examination Network has summarized the following admissions ideas for your reference:
1. Registration is issued on-site. This is the practice of many institutions. Candidates will definitely go to the examination center to register, and this time is also stipulated. Most training institutions will arrange people to distribute leaflets to candidates during this period, but the distribution of leaflets must be done skillfully. First of all, the list must be beautifully printed. In this era or before, a piece of two-color printed paper would be thrown away immediately. Secondly, don’t use pure advertisements. Pure advertisements will be discarded as quickly as advertisement posts in forums. It is best to have the training institution's enrollment brochure, price list, teachers, and training institution's service features and advantages on the flyer. If it is a booklet, you can also add some test questions or mock test questions from previous years, so I believe everyone will not throw them away.
2. Course coupons. It’s simple. Make a beautiful course coupon with “200 yuan discount on courses with this coupon”, contact information, class start time, etc. written on it. It's clear at a glance, I believe there are still many people interested.
3. Produce free promotional materials and distribute them. This cost is high and the effect is average, but the advantage is that it is not easily rejected. The necessary items for the exam are generally pencils, erasers, and pens. You can find a manufacturer to customize a batch of your own branded ones and distribute them for free on site. It is marked with "provided by a certain training institution, contact number: 010-xxxxxxx" etc.
4. On-site distribution of experience courses: This may have the best effect. Courses from previous years can be made into MP3 CDs. Distributed free of charge. But the key point is to give students an encrypted CD. Everyone should encrypt the courseware with winrar, and then tell everyone when distributing it on site that we need a password to play it. In this way, I think you can get N more mobile phone numbers at the site. Well, when I get back, I will use tools such as mass text messaging to send everyone the password. The students must be very happy. If you don't get a mobile phone number at the scene, ask him to call the contact number on our CD. They all have caller ID. You can still easily find out his contact information.
5. Free courses: Free courses are also a good method. After all, training courses are what everyone pays attention to, but don’t just say that a certain famous teacher gives free open classes. Free trial, payment if satisfied. This thing is more and more available now. Many institutions use free services to fool people and are too lazy to pay attention to you. Be sure to hold a "XX test situation analysis meeting" or "XX test preparation briefing meeting." If you have friends in the media, get some media support. In this way, students must think that there is something real. Worth a visit.
Through the above methods, I believe that you have obtained a large number of student information. With the contact information of the students, there is hope for enrollment. Promotion of the website should not be a problem. It can be found in promotional materials, in class, video courseware, and ppt handouts. Type in your website address. When people have questions, they will first think of going to your website.
This article is contributed by the webmaster of www.lubanedu.cn!