Hao123, one of the largest website navigation sites in China, which brings huge traffic to Baidu, has today removed the non-mainstream category under the "Entertainment and Leisure" category on its homepage (see the upper left side of hao123's homepage). This means that non-mainstream websites will also occupy a truly "non-mainstream" status in hao123.
For websites accustomed to relying on Baidu traffic to survive, this quiet change will have a significant impact. Although, it is still unclear where the specific impact will be. For non-mainstream websites, they will have to survive in the mutual squeeze of many similar websites flooding the Internet.
Non-mainstream was born in the 1980s and became popular in the 1990s. Most of the followers are students.
Let’s take a look at some typical manifestations of non-mainstream:
1. Insane font: Does the use of "even" make you feel unconventional?
2. Clothes from manufacturers with strange colors, no brand, no quality guarantee and no national certification: Kalpidan, have you ever worn them?
3. Hairstyles that can often be seen in Audition and colors that scare the old lady on the roadside;
4. Pigeon-toed (inner-pinion is a foot problem in which the feet move inward caused by an excessive internal rotation angle of a joint from the foot to the thigh and hip joint. Pigeon-toed pigeon-toed is mostly caused by an excessive internal rotation angle of the thigh and femur, accounting for approximately About 70% of all pigeon zodiac signs are caused).
5. PS pictures, especially photos of yourself: Aren’t the big, out-of-proportion eyes and long hair cute?
6. Claims that punk vision is its own branch;
7. Claiming to be grandpa, sister, and mother-in-law
With the promotion of non-mainstream phenomena and non-mainstream terms, non-mainstream websites have become popular. This kind of network communication has accelerated the spread of non-mainstream. Most non-mainstream sites use QQ space templates, QQ space codes, mobile phone wallpapers, non-mainstream Pictures, traditional Chinese characters, non-mainstream music, non-mainstream information and other information are used as website building materials, and the content fully reflects individuality, alternativeness and non-popularity.
Non-mainstream websites cater to the tastes of many boys and girls, and have a strong impact on their vision, senses and even hearts. However, non-mainstream websites are full of unhealthy content, advertisements and information from time to time. How long this kind of non-mainstream can be popular remains to be seen. unknown. In particular, the shift of Baidu's homepage to non-mainstream projects will inhibit the development speed and even vitality of non-mainstream projects. Maybe you will say that as long as it is not mainstream, it is non-mainstream, so non-mainstream will never disappear. Yes, non-mainstream will never disappear, just like there will always be weird people in this society. But as a non-mainstream website, when non-mainstream has passed its peak development period, it will begin to decline. Baidu makes non-mainstream websites even worse. Maybe Baidu complied with the government's actions, or maybe Baidu followed the historical trend. Baidu got rid of the non-mainstream, and the glory of the non-mainstream will no longer be there. As non-mainstream webmasters, what should you do?
The IP of non-mainstream websites is often very high, but the efficiency conversion rate is often very low. Non-mainstream content often fails to generate real beneficial traffic. How to do this job well is an important task for webmasters of non-mainstream websites after Baidu no longer pays attention to non-mainstream websites. Without Baidu, non-mainstream websites can rely on their own efforts to publish more soft articles, promote forums, and conduct targeted activities to achieve their own goals. You know, you can't make much money just by relying on advertising alliances. After all, most of the non-mainstream followers are school students, most of whom were born in the 1990s. The consumption level of this group of people is generally not high. As a non-mainstream webmaster, only by getting out of the small non-mainstream circle can you see a broader space for development.
Non-mainstream websites are a kind of parasitic website. For example, non-mainstream QQ websites rely heavily on the development of Tencent QQ itself. At present, there are two major streams of non-mainstream QQ websites. One is personalized signatures, personality descriptions, avatars, etc., which serve some of the content of the QQ software itself. One category is QQ space code, QQ space decoration, etc. QQ space code, message code, module, etc. serve the content of Qzone related products. At present, the main QQ websites are basically in these two blocks. These two major websites must keep up with QQ's development and functional updates, and seize QQ's new features and needs to make a fuss. Their survival prospects are not too pessimistic. But we must also see that Tencent has purchased many derivative products, will provide more and more products, and will have more and more restrictions on foreign code. The space for survival based on QQ will gradually be squeezed.
As a direction, it is a wise move to seize the transformation and transition from non-mainstream websites to mainstream websites. Don’t wait until tomorrow to make ends meet before you think about transitioning. After all, it’s not the 90s anymore, and pop culture always has its peak.
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Poll: Survey, how many webmasters are working on non-mainstream websites?