Start writing a series of SNS operation articles. Everyone is welcome to share and communicate with me.
Through QQ promotion, webmasters can invite users to register in QQ groups, publish website advertisements, carry out interactive cooperation, etc. It can quickly attract target members to the website and increase website visits. However, due to the improper operation methods of many webmasters in QQ group promotion, the promotion effect is unsatisfactory. Wojia Jiujiu (www.wojia99.com) has currently made certain adjustments in this aspect.
First: How to choose and find QQ groups
Log in to the Tencent QQ group homepage (http://group.qq.com/) and enter the keywords you are looking for in the search box of "Find to join a group". Many QQ groups will appear. Select a group with more than 40 people to join.
Second: How to select and join QQ group
When you search and reach the group page, you will see many related groups. How to join quickly? First prepare a QQ number for specifically joining the group. For example, if you want to join a group in that place, the QQ number must write that place. information, the others are similar. Then click on the searched group title, then click on properties, and copy the last number of the address inside. This is the QQ group number. Having said all this, it is very simple to operate *-*.
When adding Q group numbers, you need to pay attention to how to add the group when you find the target group. At the beginning, I joined the group every day, but only a few passed the verification. Therefore, you must have certain skills when joining the group. When requesting to join the QQ group, you must enter the identity verification information so that you can show your sincerity. At the same time, you should use polite language to express your strong desire to join the QQ group for communication, so that the chance of passing verification will be higher. For example, there is a group of employees who work in Diwang Building in Nanning. The verification information they filled in is "I also work in Diwang Building. I finally found the organization. Please pass." The chance of passing verification is almost 100%.
Third: Tips for promoting your own website in other people’s QQ groups
A: Cooperate with the group administrator
To cooperate with a group leader, you need to understand the other person's needs. Only when his needs are met will he give you his group resources. It would be best to post our website address in his or her group announcement. The skills here need to be summarized in practice.
B: publicity method
After joining a certain number of QQ groups, the webmaster can start promotion within the group. Because it is an SNS website, you can promote the website by inviting group friends to register. But be careful not to directly post website links in the QQ group to promote it as soon as you join the group. The promotion effect is almost zero! Even if you are not kicked out of the group by the administrator, you will be dismissed as a virus by QQ friends. We should put ourselves in someone else's shoes. If you are a member of a QQ group, and someone else suddenly posts an advertisement to the group, and are faced with an unfamiliar website link, will you click on it? Sometimes you may be dissatisfied with the constant appearance of advertisements in the group. , and quit the group to get into trouble. From the above analysis, it can be seen that the effect of speaking directly is very poor. Newbies who join the group and post advertisements are easily kicked out by the group owner.
I think the most effective invitation method is to send invitations (private chat) to all group members in the QQ group except the administrator one by one. Only in this way can the promotion effect be achieved. It is best not to invite group administrators, because if they find that you have "ulterior motives", they will kick you out of the QQ group, which will interrupt your invitations to other group members. The second is to become a familiar face in the group first, participate in more speeches, and then send out website promotion messages a few days later. This will also increase the trust of the website and reduce the chance of being trolled. You need to insist on such promotion to generate more effective users.
C: Promotional content
Invitation content is also the most critical link in determining promotion effectiveness. A good invitation message can make group friends very happy to register for your website. On the contrary, bad invitation words will be regarded as advertisements and will be despised by the group of friends. We need to use the charm of language in the invitation. A polite and sincere invitation will make friends in the group respond to your invitation in a friendly manner. Conversations like this are more contagious:
1. I just got the invitation code for this website. There are a lot of beauties in it, and there are also many reality shows where girls show off their clothes. Do you want it?
2. I see many people’s specialty dishes, and I learn to cook them when I have nothing to do. My family is so happy when they eat the specialty dishes I learned to make. Will you also like the specialty dishes?
3. Have you ever played family genealogy? I made a family tree on My Family Jiujiu Online. It feels really cool to build your own family. Do you want to join me?
The response from most group members is to express their gratitude for your invitation and gladly accept your invitation to register on the website. Some group friends will also communicate with you further. At this time, you must reply patiently and do not run away after sending the message, so as not to make the group members think that a machine is communicating with you, and to avoid letting the group members see that you are sending advertisements in batches. like:
Ask: "How did you find me?"
Answer: I met you in our XX group. (Don’t drop “we”, it means you have been in this group for a long time)
Question: "How to join?"
Answer: When you open the (website), there is a "Register (Join Us)" in the upper right corner (website user registration location). If you encounter any problems with the website, please feel free to contact me. (handshake)
The following sentence and expression must be included to show your sincerity and promote user registration.
Tips for public chatting in groups
Wouldn’t it be great to make some exquisite QQ emoticons with their own URLs and share them with others, which are both personalized and avoid the suspicion of advertising? For example, I changed a GIF image using QQ’s commonly used emoticons. The website name and URL were typed in and a simple joke was made.
This QQ emoticon is the most intuitive and most advertising. Whenever there is a heated discussion in a certain group, I say a few words and send this emoticon in conjunction with it... Management - there is no T me; netizens do not think this is Spam ads. OK, will the effect come out like this?
Fourth: MMQQ, handsome GGQQ hang up online
Each person cannot join too many groups every day, and it will take a certain amount of time to respond when communicating with group friends. In order to save time, prepare some MMQQ, handsome GGQQ account to join the group, the MM avatar must be a beautiful woman, and the GG avatar must be handsome. These QQ information are some of the languages you use to promote the website, for example, where is the signature Write some attractive words, and write more attractive features and URLs of your site in the information. After joining the group, change your business card to an attractive name (for example: MM posts clothes, MM takes selfies, MM specializes in dishes, GG posts clothes, GG takes selfies, GG specializes in dishes). You can write some personal feelings in the remarks. (For example: I am a guest, I can post my clothes and myself if I want.) Don’t forget to add your website address. After finishing, open QQ so that you can always hang out in the group. At the top of the page, you can become a member. If you are not a member, just try to make the group business card better. For example, add a special symbol in front of the group business card: &. There are many other techniques to improve rankings. Try it yourself. .
Postscript:
Through the above four points of finding a group, joining a group, promoting within the group, and joining the QQ group online, we can conclude that although it seems to be a very simple problem, there are many details that require certain skills, and we must pay attention to them. Remember, strike up a conversation first. If you want to sell your website, sell the relationship first, instead of rushing to sell your website to the other party. Everything should be done step by step and don't act too hastily.
The second part of the SNS operation series - SNS current situation, solutions and profits will be launched one after another, so please pay attention.