I gave a lecture to you in a certain group today. I have time to organize it and share it with you. The content is as follows:
I am engaged in optimization, and now I am doing optimization work for an Internet company in Shanghai. If I give you an overall introduction to the optimization scope, it is too large and cannot be finished in a short time. Recently, everyone has been paying more attention to Baidu, so let me tell you about the recent changes in Baidu, because many friends’ websites have problems such as snapshots not being updated, websites being hacked, and many other problems. The sites that have been banned recently are sites that contain banned words. For the sake of social harmony, everyone must be harmonious, otherwise Baidu will really harmonize you. Of course, it's not just Baidu, gg is also a trend, and it will also be a trend in the future. It is precisely because of this that Bing is "sick". Friends whose website is being kapped can check out their own website.
It can be said that the optimization market has been a bit chaotic recently. Faced with various optimizations, Baidu is also improving its algorithm, which is inevitable. The rules that everyone knows now are no longer rules. I mainly talk about the word "natural link" that is both unfamiliar and familiar to everyone. Faced with the problem of buying and selling links and waiting for spam links, gg also established a natural link group, as did Baidu. The so-called natural links are reasonable links that exist in Internet web pages, so if we avoid spam links, they will often have some negative effects.
Let me give you a specific and simple example, which also includes the reasons why some website snapshots are not updated and are slow to update.
For example, if you are a mobile website, do you need to add an anchor link when the word mobile is encountered in the content of your website? Many friends will say to add it, but this is unreasonable and of course not absolute. Because the user itself is visiting the mobile site, and everyone knows that this word is a common word. Adding a link only shows that you treat the user as a fool, just like when you go to a doctor in the hospital to see a doctor, the doctor will not say that he is a doctor, right? . Instead, he said he would see a doctor for any disease. The same goes for mobile phones. We add anchor links to a certain model or brand, etc. Draw inferences about how websites in different types of industries should create links, etc. You can think about how to use soft articles from each other, etc.
Due to time constraints, I have time to tell you more about the specifics or other aspects.
Everyone understands that we consider the interests of users, but how many people do it depends on how everyone does it. Finally, let me end with an old saying, content plus user experience is the way to go.
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