When using Baidu PPC promotion, poor results may occur, which may be mainly caused by the following situations:
1. Setting of bidding keywords:
If your company sets too few keywords, it may have no effect. A small number of keywords will only cover a limited range, so your company should try to set up as many keywords as possible, including those related to products, such as Hebei lubricants. Automotive lubricants and more. Maximize coverage to achieve the best results.
2. The order of bidding ranking:
According to a survey by an authoritative organization, 60% to 70% of Internet users only visit the first page of search results, 20% to 25% of Internet users visit the second page, and only 3% to 4% of Internet users visit all results. So the order of ranking is also very important.
3. Description of the web page:
Sometimes it happens that although the company is ranked first, it is not as effective as ranking third. After seeing the search results, the user is also very concerned about the description of the web page. If the description makes him not interested, he will not be interested. Will open the link. So it is also important to have a good description of the web page.
4. Website page opening speed:
Everyone knows that users now have an 8-second rule when browsing websites. That is, if the website has not been opened within 8 seconds, he will close it. If our website has a large number of animation effects, or the page opening speed is too slow due to other reasons, the bidding ranking will incur costs but have no effect.
5. Is the contact information clear:
Users found your company through Baidu's bidding ranking and are very satisfied with the products, but the contact information is not easy to find. Visitors may lose patience and stop looking. This phenomenon also occurs frequently, so the contact information must be in a prominent position and must be included on every web page.
6. Whether to promote it nationwide:
When you use PPC, you are doing national promotion. In this way, many customers from other places have seen our products through PPC, but they have not contacted your company due to the geographical relationship. The cost has increased, but it has no effect. Your company mainly faces the Hebei market, so your company can only choose to launch in Hebei Province. In this way, the visits generated will be effective, and the cost and effect can achieve satisfactory results.