In website promotion, the choice of keywords plays a decisive role. The quality of keyword selection directly affects search engine inclusion, and also affects whether viewers can easily search for your website, and appropriate keywords can guide viewers. Therefore, in website promotion, we must be cautious when choosing keywords for the website. The following are several factors for selecting keywords:
1. Don’t use keywords that are too broad
Because the keywords are too broad, the scope of search engine searches will also be wide, and obviously the competition will be great. We don't want to create unnecessary trouble for ourselves. Keywords only need to be able to comprehensively summarize the content and type of the website.
2. Keywords should not be too long or too special.
Just think about it, when a visitor searches for a website on a search engine, who is willing to type more? They wish they could search for the website they need by typing just one letter. Some friends use their own names or company names as keywords for their websites. Think about it, who would care about your name or your company name, unless you are a celebrity or your company is awesome? , like Baidu, hao123, people will remember you.
3. Think about users from another perspective and focus on the popularity of keywords
To give a very simple example, your website is an online flower shop. When preparing keywords, you should focus on the main products and services of the website. You can also ask friends who are not familiar with the Internet to see what keywords they would use if they wanted to search for your products.
There is a keyword tool provided by Yahoo. Enter a keyword, and it will tell you some related keywords and the corresponding search volume. This data is based on Yahoo's own search statistics. There are also some tools you can refer to, such as Google Trends and Baidu Index. When you have two keywords, they can tell you which one is searched more frequently.
This data can give you an idea of which keywords are searched more frequently and when, and which keywords are searched less frequently.
Obviously, roses are generally searched more than carnations, and there will be a peak search for roses in February. Searches for carnations peak in April. The selection of these keywords also includes the popularity of the region, the popularity of the language, etc... In short, please study it carefully.
4. Choose the keywords that are searched the most and have the least competition.
I think the above points should be paid attention to when choosing keywords when promoting your website, so that your website promotion can get twice the result with half the effort. Finally, I hope everyone can get a higher PR value for their website.