We know that long-tail keywords can bring good traffic to the website, so how to find long-tail keywords?
One way is to use related searches on search engines. For example, Baidu used to have a tool to query related keywords and search popularity.
The other is to analyze our statistical data and find some valuable long-tail keywords for further optimization. Especially for content websites, sometimes an inadvertent article can bring us unexpected high-traffic keywords. What I do is to look at the top ten keywords searched every day, and then check the rankings of these keywords in search engines. Generally speaking, such keywords are ranked in the first 2 pages, and these keywords are generally relatively It's cold, but some traffic is really good, and the competition is relatively small. After some optimization, it is easy to get the top 3, or even the 1st place.
Another way is to analyze our on-site search data. For example, dedecms can query user search data in the background and see whether the search keywords have corresponding content matching them. For those that cannot find results in the search, we can add corresponding content for the keyword. At the same time, we can consider modifying the search result template. For keywords with an empty search structure, we can allow users to leave their contact information and notify users when we add the corresponding content. . On the one hand, we can obtain the user's contact information, which is very important for the website. On the other hand, it can improve the stickiness of the website and increase user loyalty. At the same time, it can also add a good long tail for us, which can be said to kill three birds with one stone.
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