This article only focuses on corporate e-commerce websites, and does not discuss some garbage sites (Note 1) that rely on quickly gaining traffic to make money and do not pay much attention to brands and domain names.
Many companies or individuals specialize in providing SEO services. The process of providing services is basically to optimize the keywords proposed by the customers. As more and more people do SEO, the competition is becoming more and more fierce. In order to improve the ranking within the deadline, some people have to use some methods that may be K-optimized. Through these methods, it is possible to achieve the corresponding ranking within the deadline, but in the long run, this ranking is unstable. , there are great hidden dangers. In the future, it is very likely that the website will be blocked by search engines due to these unconventional practices. In this case, the only way to change the domain name is to change the domain name, but changing the domain name is very important for an enterprise. Very unrealistic.
Therefore, measuring the effect of SEO should not only look at certain key rankings, but should look at the effect of SEO as a whole. This can be confirmed by comparing the effect before and after optimization, such as the comparison of visits before and after optimization, traffic conversion rate comparison and other factors.
Because as far as SEO is concerned, the core technology itself is not controllable by SEOers. All they do is adapt to search engines, which leads to the uncertainty of SEO. If the effect of SEO is confirmed solely from the ranking of keywords , which forces each SEOer to use some unconventional methods to complete the task, and the penalties caused by using these methods are not worth the losses for an enterprise.
For an excellent SEOer, it can be said that the development trend of SEO in the future should be to help companies make money through websites from aspects such as website planning, online marketing, and website operations, so that the SEO industry will move towards a healthy and sustainable development path. , rather than simply filling the Internet with all kinds of junk information generated for SEO and SEO just for rankings.
Note 1: A garbage site is not a derogatory term. It refers to a website that copies content and undergoes certain optimization to quickly obtain traffic through search terms.
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