Website optimization is a compulsory course for every webmaster. How to prevent the website from being deleted by search engines due to excessive optimization? Now let me talk about some of my own experience in preventing excessive optimization of the website. I hope it can help everyone.
Reason for being K: Keyword density is too high
Protective measures: If the keyword density is too high, search engines will consider it as cheating by stacking key words, which will lead to being K. Stacking keywords was easy to use a few years ago. However, with the improvement of search engine technology, this no longer works and will instead be searched. Engine K out.
Reason for being K: All website content is collected
Protective measures: The website must always add some original content, because search engines do not like sites that rely on collection for a living. Sites that collect information have no characteristics, and users will not like it either.
Reason for being K: The website structure changes frequently
Protective measures: The website structure cannot be changed frequently, such as titles, templates, etc. Websites that are frequently changed will not be liked by search engines. For example, on my previous Advertising Alliance Review Network (www.lmpcw.com), the search engine rankings plummeted due to two changes. However, there is no need to worry about the decline. As long as you can persist, then The ranking will definitely rise again.
Reason for being K: Friendly links to many garbage sites
Protective measures: Having more external links is not necessarily a good thing. Links should be of high quality. If you link to many spam sites, search engines will also think that your site is also a spam site, and it may even be K-ed.
To sum up, as long as the optimization is not overdone, treat the website with a normal mind, update your website frequently, and add some original content, there will basically be no problem.