As we all know, QQ is the largest instant chat software in China, so QQ group is also the largest chat group in China, and each QQ group is divided into industry segments, such as Chinese webmaster group, environmental protection communication group, energy saving group, etc. , each QQ group is filled with professionals in a certain field, or people who pay attention to this field. So, our great webmasters, how can we miss this good opportunity to promote our website?
Through QQ group promotion, the first thing everyone thinks of is to post advertisements in the group. In fact, this is only the first method, and it is also the last resort. The effect is not good. First, the chat is conducted in real time, and the advertisements you post will be upvoted very quickly. has disappeared, and the exposure rate is extremely low; secondly, most people are now very sensitive to advertisements, and the click-through rate is extremely low; thirdly, the chance of being trolled in the group is very high, and the risk is extremely high; so what other methods are there? Let me tell you, through QQ group email promotion, the effect is good, the exposure rate is high, and the click-through rate is high. For example, my China Energy Saving and Emission Reduction Network (http://www.chinajnjpw.com) is about energy conservation and environmental protection. website, then I will use the QQ advanced search function to find QQ groups on energy conservation and environmental protection, then sort the groups by the number of people, add the ones with the largest number, and then send group emails. Promotion through group emails has some benefits:
1. QQ groups have been segmented by industry, so your ads will be very relevant and effective.
2. QQ will remind each QQ user that there is a new group email, and even users who are not online will be reminded through a pop-up window next time they go online, with high advertising exposure.
3. There can be hyperlinks in QQ group emails. As mentioned in the first point, they are all professionals who are originally interested in that aspect of your website. In this case, the click-through rate of the advertisement will be relatively high.
4. Now the maximum number of QQ super groups can reach 500 people. Think about it, if you add 10 groups related to the content of your website, then your advertising link will be displayed in the eyeballs of 5,000 people. It is worth noting Yes, there are 5,000 people who are professionally related to your website. The effect can be imagined.
5. It is equivalent to posting advertisements directly in the group, and the possibility of being killed by the group owner is reduced.
6. The circular display of advertisements means that if the group email you sent is replied by a certain group member, QQ will remind you again in the form of a pop-up window to announce the bombing, and the effect will definitely not be bad.