Azur Lane's sixth anniversary, the carnival is in progress! The "Azur Lane" sixth anniversary celebration event, which started on May 25, has been officially updated for the third time today. The latest oath dress-up and Dunhuang linkage dress-up have made their debut, and a lot of gameplay has been added. With optimized content and convenience, the brand-new "Azur Lane" is officially available to all commanders!
The third major update to celebrate the 6th anniversary of "Azur Lane" has been officially launched today. I don't know how many commanders are looking forward to signing an eternal oath with our Riverside, Champagne and Hermione. The Champagne Oath is painted "Eternal Praise" ", Hermione's oath painting "Morning's Oath" and Riverside's oath painting "Peony Red" are now installed.
In addition, the Biyi Flying Together gift box will be put on the shelves at the same time as the new oath change, and our 6th anniversary special project, "Azur Lane" x "Dunhuang Museum" cross-industry linkage event will also be launched. Commanders only need to participate in the event to complete the task, You can get the Haitian-limited linkage costume "Pian Ruo Feixian" for free.
During this 6th anniversary celebration event, what most satisfies the commanders must be the cross-border linkage dress-up activities with a number of traditional culture and intangible cultural heritage projects. During the anniversary celebrations, commanders can participate in the linkage activities for free. Get two limited-edition costumes, "Qing Cha Yun Yun" and "Fairy as a Flying Fairy". In fact, in order to provide commanders with surprising, interesting and in-depth cross-industry linkages, "Azur Lane" has put in a lot of effort in private.
Cultural inheritance keeps moving forward. On the occasion of its sixth anniversary, "Azur Lane" has a new destination for its ancient and modern inheritance and cross-industry linkage, which is Dunhuang, known as the world's art treasure house. "Azur Lane" specially invited the Phoenix Legend Group to serve as the producer of the Dunhuang linkage dress-up music. Traditional culture is combined with games, and the national style group collides with game music. Phoenix Legend is very good at using games to promote traditional culture in a younger way. Appreciate it and would be happy to try such a collaboration.
To this end, Phoenix Legend personally went to Dunhuang, from the desert to the snow-capped mountains, from the Gobi to the ancient city, to personally listen to and record the sounds of Dunhuang, just to allow the commanders to have a deeper understanding of Dunhuang culture.
Today, the “Azur Lane” Dress up as a "flying fairy" and make a graceful appearance. Linked costumes are available to everyone. I hope commanders can better appreciate the beauty of Dunhuang culture in the game.
In addition to the linkage with the world heritage Dunhuang culture, the "Azur Lane" x "West Lake Longjing Intangible Cultural Heritage Culture" linkage event launched on May 25 is a collision with Chinese intangible cultural heritage. In 2022, "Chinese traditional tea-making techniques and its "Relevant Customs" was successfully applied for World Heritage status. "Azur Lane" specially invited Mr. Fan Shenghua, a representative inheritor of national intangible cultural heritage projects, to create the intangible cultural heritage West Lake Longjing linked dress "Qing Tea", and the Yixian linked dress is based on West Lake. The creation was inspired by the colors and shapes during the picking and production of Longjing tea, hoping to present Chinese traditional tea culture freshly to the commanders.
From the second dimension to the third dimension, "Azur Lane" has actively collaborated to break the circle and expand brand influence, not just for purely commercial purposes. Over the years, with the company of commanders, "Azur Lane" has grown from Starting from a niche two-dimensional mobile game, it has gradually entered the public eye and even appeared on the big stage of society. As a popular mobile game that has been in operation for six years and has an audience of millions of players, we I hope to take the initiative to spread positive energy, assume social responsibility, and contribute to the promotion of traditional Chinese culture.
Therefore, "Azur Lane" has been exploring the combination of games and traditional culture in the past few years, and has also conducted many cross-border charity linkages to this end.
In 2019, "Azur Lane" joined hands with Beijing Shadow Puppetry to bring a new artistic presentation, with sharp drawings, exquisite engravings, and color ink renderings. The combination of games and Beijing Shadow Puppetry inherits ancient and modern culture and creates wonderful sparks; 2020 , "Azur Lane" It has cooperated with various public welfare protections such as giant pandas and seals, and has received praise from a large number of players.
This cross-border linkage in promoting traditional culture perfectly demonstrates the concept that "Azur Lane" has always believed in, that is, the colorful traditional Chinese culture will definitely be passed down and remembered in this dissemination.
On June 8, "Azur Lane"'s new sixth-anniversary cross-industry collaboration has been fully launched. "Azur Lane" is honored to inject new connotations into the game and become a link between traditional culture and the gaming field. I believe "Azur Lane" "Azur Lane" will eventually become the most special two-dimensional game in the hearts of most players.