Many people have discovered a phenomenon. Recently, the probability and frequency of website ranking fluctuations have increased a lot. Since Baidu’s massive update last month, the rules have become confusing. Several friends all encountered a problem at the same time. Some of the site snapshots in their hands changed multiple times in a day, and the rankings also fluctuated. Of course, stronger stations can still maintain stability.
Friends in the circle, everyone has had problems so far, and some sites have dropped from the first place to around 10 or 20 places. Preliminary analysis, excluding Baidu's human factors, should be due to changes in Baidu's rules. Calculation rules began to focus on certain aspects and downplay certain factors. Score ratio changes. This adjustment seems to be bigger than every previous one.
For nearly half a month, I observed that some keywords and some sites are still turbulent every day. I don’t know whether it’s because the rules haven’t been completely finalized yet, it’s just a trial, or it’s just a matter of mitigation. When chatting with ZHN, he directly said, "Baidu can't do it." For this hardcore player, whenever he says this, it will always dampen people's passions.
Also, during this period, all the seoer methods, black links, clickers, and methods that can stimulate rankings were flying all over the sky, and they were used to their fullest. It’s almost time for SE to take action. The method used by more and more people must be effective, and the method used by more and more people will become less and less effective. When factor A can stimulate rankings, everyone starts to focus on using factor A, and factor A will be gradually downplayed by SE. Then everyone starts to look for new factor B. When factor B becomes unimportant, look for it again. C. This seems to be what has always happened. SE and SEOER keep pace with the times, complement each other and promote each other. This is the same as anti-virus software and viruses. Only when viruses keep coming up with new tricks and changing will anti-virus software make progress.
I have roughly analyzed a few points. For a website promoted through some stimulating methods, if the external resources are not strong enough, the ranking will often fluctuate. It will not be K, but it will be demoted. Generally speaking, once you get down to about 20 people, it’s a bit difficult to go up again, and you need to add a lot of powerful resources. It also needs some minor modifications. Keep it updated. It won't be easy to get up in the short term. Just persist. Baidu's regionalization is becoming more and more obvious. Keyword rankings searched in different regions will be different, and local websites have more advantages. This is the trend.
One good thing about Baidu's adjustment this time is that new rice is included faster than before. It doesn’t take 20 days anymore, if you do a good job, you’ll be done with it in a few days. But ranking is getting harder and harder, especially staying ranked. This time I really need SEOER to spend more time doing something "regular".