Keywords are the basis of the entire optimization process. A wrong keyword means a wrong investment. When it comes to keywords here, many times when targeting a certain website, there is already a website with rich content, or there is an entity ready to be implemented on the website. superior.
1 Start from the customer’s perspective
If you were a customer, what kind of keywords would you choose? Try to think about it from the customer's perspective. At the same time, you can also communicate more with your customers and partners to get some references from them;
2 Choose what’s appropriate rather than what’s popular
Such as: mobile phones, health, mp3 hotels, flowers, computers, photography, etc.; these keywords are not without value, and many customers choose keywords in the optimization service. Although it has a lot of traffic, it does not mean that it can bring you a lot of customers. If you are not building a site that focuses on traffic, then please remember that traffic is not equal to customers. There is also a keyword in the middle to bring customers. conversion rate.
Make a simple data comparison
Keyword investment cost brings traffic actual customer conversion rate customer unit price
A 10000 500 50 10% 200
B 2000 100 15 15% 133
But my experience shows that maybe you think you won't make the above mistakes. Many customers are choosing keyword A...
3 Select area
Then there is absolutely no need for you to upgrade your competitive environment if your customers are not yet involved in the country or other regions. For example, for a car rental company in Nanning, the keywords you choose can be "Nanning car rental", "Nanning car rental company", etc., instead of "car rental company". Of course, unless you want to enhance your brand, most customers search through search engines. Focus on actual customers rather than choosing brands!
4 auxiliary keywords
Supplement to core keywords. The number of auxiliary keywords can be countless. The auxiliary keywords refer to explanations, terms, names, etc. related to the core keywords. Its main function is to attract users who are interested in the website business through SEO optimization of auxiliary keywords. When selecting auxiliary keywords, you do not need to consider whether they can promote consumption. As long as they are related to core keywords, they can be included. Can also be a phrase. From the understanding of user search habits, we know that auxiliary keywords can not only be words. Users like to use the search phrase "What is XXX". For example, the core keyword is Internet marketing. Then "What is Internet marketing?" What is Internet marketing? "What is Internet marketing" are all very good auxiliary keywords. (Yahoo bidding) will all involve a keyword selection problem, whether it is search engine optimization SEO or keyword advertising (googl adword or Baidu bidding). How to choose appropriate keywords has become the basic work of carrying out search marketing, which can meet the needs of basic users. This method can help customers refer to some related and extended keywords. However, if the keywords of the industry involved by the customer are relatively complex or there are many, it will be difficult to select efficient and high-return keywords by relying on this method alone. At this time, you need professionals to analyze the data for you, provide you with professional keyword marketing services, and help you choose appropriate keywords. The closeness of the business relationship with the website must be the owner of the website, such as a flower shop. Let’s take a look at the main businesses, which ones will be done in the future, which ones will be the most profitable, etc. 5. Which keywords are next?
5 If your initial budget is small
Try to choose a situation with less competition. Keywords that are easier to bring customers can reduce your investment costs (investment risks) and the other can bring you actual customers; although it may be a little less, you will invest less, and you will have to wait until you taste the benefits. It’s not too late to invest more;
6. Keyword data analysis
Yahoo provides a keyword tool that enters a keyword and it will tell you some related keywords and corresponding search volume. This data is based on Yahoo's own search statistics1. This tool is in English and does not support Chinese. This data can give you an idea. However, there are some tools you can refer to, such as Google Trends and Baidu Index. When you have two keywords, they can tell you which one is searched more frequently. The so-called competition degree is to see how many web pages are related to this keyword. 2. The last thing is the competition degree of keywords. Keywords with the least competition. Select the most searched. The words that are searched the most by users at the same time. Some keywords are likely to have many competing web pages, and the most efficient keywords are those with the fewest competing web pages. The interest rate is very low, and it takes a lot of money and effort to get to the top, but not many people are actually searching for this word.