The significance of SEO. The main work of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their ranking of search results for a specific keyword. Techniques that improve search engine rankings, thereby increasing website traffic and ultimately the website's sales or promotional capabilities. In the medical industry, the current price of popular keywords is often tens of yuan. Baidu bidding costs account for more than 70% of online promotion costs, and the use of SEO can significantly reduce the cost of online promotion.
Some common practices of SEO
Stack keywords appropriately. About 3 keywords appear in the website title, but no more than 4. Too many keywords will be considered cheating by SE. It is recommended to write the name of the hospital and main keywords in the title, and put the long-tail words in KeyWord, but at least relevant content should appear on the page. The setting of the description should be as simple as possible, the language should be smooth, and a rough summary of the page should be made. Two or three keywords are enough. Also, don’t pile up keywords that have nothing to do with the text in the title of the article.
The update speed is fast. SE spiders like to visit websites with large capacity, fast update speed and many "original articles".
Pseudo-original articles, articles can be collected from very popular articles, do not copy and paste them directly, otherwise Baidu will consider the content of the article to be of no value and discard it after collection. It should be revised before publishing. You can briefly browse the article and change the paragraph structure or part of the content. This is also the so-called "pseudo-original". Of course, it is best to be original. Successful appointment conversations in Business Channel, hospital forums and message boards are the best sources of original articles.
Increasing high-quality external links, lack of external links on the website, or low-quality external links can directly affect the ranking of the website. Of course, Baidu will also lower its emphasis on the website and slowly reduce the included content. The quality of links is very important. You would rather not have spam links! In addition, check the pages of the website. If there are links pointing to blocked sites, Baidu will treat your own site as an accessory! Solution: Check the external links of the website, if there are few Just go to exchange, or go to some high-quality websites to post soft articles, leave messages, etc., and leave links. The more people who reply, the better the effect. If there are links on the site that point to blocked sites, please delete them as soon as possible.
Increasing internal links is one of the methods of SEO cheating. From the perspective of increasing user experience, appropriately increase in-site links, such as site maps, site navigation, reading recommendations, etc. SE cannot recognize flash links, it is best to add a text link. Use frames and iframes as little as possible, and avoid too many links on the same page. If there are too many, they can be done in layers.
Self-hype, publish content related to keywords on websites with fast updates and high PR values, and skillfully leave links to our sites so that spiders can crawl to your site, such as Baidu Zhiba, Tieba, and major websites. Excerpts, blogs, etc.