Nowadays, more and more people are doing website optimization and SEO. At the same time, the most discussed topics among webmasters are how to include the website, how to rank the website, what to do if the website is demoted, etc. Today, we will analyze with you how the website is ranked. Some reasons for downgrading and corresponding solutions:
There are many reasons why a website is demoted. It is not necessarily because you did not do well or were not sure about something that caused the demotion. In fact, "degree" is a very critical point in SEO, and search engines are always changing. Maybe you Just because the website is fine today doesn't mean it won't be fine tomorrow. Okay, let me share some of my opinions:
What are some symptoms or manifestations of a website being demoted?
1: Website ranking declines or disappears
2: The number of website content collections has been greatly reduced.
3: The website snapshot update is very slow, or stays at a certain time, and the collection speed is very slow, or the collection stops.
1: Website content
Most of your website content is duplicate content on the Internet, or content you collected directly from the Internet. The duplication rate of the content is too high, resulting in a reduction in authority.
The content of the website does not match the theme of the website. In order to fill up their website, some friends end up posting a lot of topics that have nothing to do with the content of their website. This may also cause the website to be demoted.
2: The website is not updated properly
Irregular website updates or failure to update for a long time will also cause the website to lose authority.
3: Website over-optimization
Some friends do not have a good grasp of the degree of website optimization and use all available methods. As a result, not only the ranking is not good, but also counterproductive. There is no definite number on how to grasp this degree. It can only be said that it is necessary Summarize some rules or techniques by yourself through a lot of practice and operation.
4: The website structure is unstable. Keywords, title descriptions, etc. are often modified. Especially modifying the title is the easiest way to be demoted.
5: Friendly links are involved in demotion. You are connected to websites with poor performance, or you are connected to spam sites or sites that have been demoted.
6: Server instability. A server with poor quality can directly destroy your website, especially a punished server or an unstable server. There are a lot of spam websites on the server, and some have been demoted or used for pornography. These websites are all time bombs
7: Keyword stacking
Some friends like to stack keywords, which is also a cheating method. Search engines don’t like this method now.
8: The website was hacked, hacked, and posted with a lot of spam links or a lot of spam code left behind.
9: Changes in the reform
Search engines are always changing and adjusting. If any part of your website is not consistent with it, you will be punished accordingly.
10: Manual power reduction
I heard this from others, but I don’t know whether there is any manual reduction of power.
Solution:
Eliminate them one by one. First, you must find out the reasons why your website has been demoted, and then make corrections to reduce optimization traces, reduce keyword accumulation, insist on constantly updating website content with originality, delete problematic links, etc., and compare it with the above reasons to see if it is correct. If you have made a mistake on a certain item, correct it as soon as possible.