Optimizing the internal links within the website is one of the key steps in search engine optimization. As the military saying goes: "To deal with external problems, you must first secure internal links." The same is true for SEO. Arctic SEO found that the internal links of many websites are not good enough. Some websites even fail to achieve one of the SEO internal link methods mentioned below by Arctic SEO.
One of the internal linking methods of the website: navigation chain
Navigation chain is a link pattern in which each page of the website is linked to each other through navigation links. Many webmasters make the following mistakes in the navigation chain. The navigation is made with pictures or animations. This kind of navigation causes a lot of trouble when crawled by search engine robots, and is basically dead navigation. Therefore, the navigation chain should avoid using animations and pictures to create navigation. It is recommended to use text to create the navigation chain. It is recommended that the link anchor text can accurately express the theme of each web page. It is recommended to add a title to the link.
Website internal linking method two: breadcrumb navigation
Large portals and websites generated by CMS systems basically use breadcrumb navigation. For example: Homepage-->News Center-->Corporate News-->Arctic SEO website has added favicon. This form of navigation structure gives readers a clear structure, always reminding netizens of their current location, and netizens can return to the previous layer or top layer at any time. Therefore, Arctic SEO recommends that webmasters refer to breadcrumb navigation in websites with more than two layers, including a two-layer structure.
Website Internal Linking Method Three: Keyword Links in the Text
Careful readers may have discovered that some keywords in this article have links, such as website optimization, SEO and other keywords are linked to the homepage. Arctic recommends this method to the majority of webmasters. Every news, every blog, and every article should add corresponding keyword links. However, do not add all the keywords in the article to links, and avoid More than three to five same keywords are linked.
Website internal linking method four: Sidebar title link or sub-navigation chain in the corporate website
Websites generated by blogs and content systems often have such modules, related articles, latest articles, and popular articles. Such modules naturally need to add links. Arctic reminds everyone to add SEO elements when writing titles and include keywords. Keywords, keyword group titles. The sub-navigation in the corporate website is not displayed on the main navigation. For example, in the product center, we may have multiple different categories of products. It is recommended to list the product categories on the homepage and link to each product category page.
The fifth method of website internal linking: website map link
Make a clear website map and link all the pages within the website to this map. If it is a news system, article system or every content page of a blog, it is not necessary. You can list the categories of its content. It is not necessary for small and medium-sized enterprise websites to have too many sub-product categories. Listing the top two levels is enough.
It is worth mentioning that the optimization of internal links within the website must follow the general SEO link policy. It is recommended that each link have the most relevant anchor text, and it is recommended that each link have a title tag to avoid more than three clicks to reach the deepest web page.