For SEO, in addition to website content, external links should be the most important. Everyone must have realized the importance of external links, and some friends will not hesitate to spend money to buy links in order to have better rankings for website keywords. It can be seen that external links play a crucial role in all factors of website keyword ranking. So how to optimize external links? Today Ayun will share with you some of his rough insights on website external links.
Let’s talk about anchor text first. Ayun believes that the choice of anchor text directly determines the role of external links. Because when a link to our website appears on a website, it means that this website recognizes our website. What SE understands is that this website recommends our website to its users. It can be understood that it is a vote for our website. A vote If you vote and recommend, of course you have to tell the users who visit this website what the website it recommends does, so the link anchor text of our website on this website is one and the only parameter (the only parameter here is for For this external link, it is relative. Of course, if there are two links on this website pointing to our website and they have different anchor texts, it is not unique). The anchor text of the link to our website on this website tells others what our website does. As for whether the website content matches the anchor text here, SE will not take too seriously. What it pays attention to is What is the content of the anchor text. Ayun once did an experiment that confirmed this. I chose a word as the anchor text and made some links to point to a website. The result of the experiment was: when searching for this word, this website was the first in the search results, but This word does not appear on this website, so it can be seen that whatever the anchor text of the external link is, the external link plays a role.
Let’s talk about the quality of external links. The quality of external links is also very important. There is no doubt about this. The quality of the anchor website (anchor website, Ayun believes that the website that links to our website is more appropriately called an anchor website, whether it is a one-way link or a mutual link. In this article, Ayun uses the word anchor website instead of the anchor website that links to our website. Website, if you think it is suitable, please support it. If it is not good, please criticize it.) It directly affects the role of external links in our website. If the anchor website is a high-quality website, then this external link is also a high-quality website. The links will play a greater role in our website.
So how to judge the quality of a website? Ayun believes that it should be analyzed from the following aspects: First, the PR value of the website, which is the simplest and most basic, because the PR value is calculated by Google based on various factors of the website. a relatively reasonable value. Because of its relative fairness, it has gradually been valued by SE and people, so the PR value is an important reference data when judging the quality of a website (Ayun also reminds: pay attention to the problem of PR hijacking of individual websites). Second, web page snapshots of the website. The faster the web page snapshots of the website are updated, and the closer the snapshot date is to the current time, it means that the website is more valued by the SE. It comes frequently and quickly, and the snapshots are released quickly. Therefore, website web page snapshots are also an important factor in assessing website quality. Third, there is no doubt that the more pages the website has included in SE, the better. I won’t go into details about this. Fourth, we need to know clearly whether the website has been K-ed or has been demoted, because such a website will not only not have a positive impact on our website, but will also have a negative impact.
Now that we’ve talked about anchor text and website quality, let’s talk about other factors related to some external links. The content of the anchor website is relevant to the content of our website. The more relevant the content of the two websites is, the better. The number of outbound links to the website. The websites that are friends with us will not only have our website. Of course, we ourselves cannot only have one outbound link. In order to rank, everyone generally looks for a lot of friend links. This is something that can and should be done. But when we analyze the target anchor website, we need to clearly see the number of outbound links. Dozens or even hundreds of outbound links should be considered again, because the more outbound links the target anchor website has, the more outbound links it has. The less our corresponding weight. So, everyone is happy to look for websites with few outbound links to be friend links. There is also the website
Under normal circumstances, it is enough to analyze and consider how to build external links based on the above factors. In special circumstances, special treatment is required. SEO, there is no absolute, it is a process of trying and summarizing. To be an SEOer, you must have a spirit of exploration and innovative thinking.
The article comes from SEOOHWY and Zhejiang Xiaocai SEO training information station (http://www.0579seo.com)