As an efficient promotion model, seo became really popular in 2008. With the grassroots flavor of seo technology, Baidu bidding, adwords and Alimama encountered unprecedented impact in the mid-to-low-end market. Different from the passive model of these promotion giants that wait and see, SEO is more suitable for the needs of corporate websites and small and medium-sized websites to take the initiative.
However, due to its grassroots origin, SEO itself cannot reach the core of the high-end market. It also lacks the ability to build brands and has relatively weak communication capabilities. Under the call of such market demand, SEO has entered a fork in the road in 2009: should we continue to take the low-end route and play the low-cost card, or find another way to get a share of the high-end market? Looking at the overall situation, Shang Yihong provides a solution for SEO Entering the turning point of the high-end market.
There are three reasons why I think so:
First, the soft article marketing provided by Shang Yihong makes up for the shortcomings of SEO in corporate brand building, and the communication ability of soft articles can also be gleaned from Shang Yihong's slogan "Be at the forefront of the Internet, and publish soft articles nationwide";
Second, traditional SEO ignores the influence of offline media or does not have offline promotion capabilities, while Shang Yihong uses offline media as a powerful weapon to make up for the coverage of online promotion. After all, in terms of credibility, offline media Offline media has advantages that online media cannot match;
Third, controllability, the new SEO model led by Shang Yihong can accurately achieve the expected promotion effect, and the extensive effect of traditional SEO pales in comparison.
Regardless of the future direction of SEO, New Communication has made bold attempts and has made some achievements, and the new SEO model it leads will also attract more people's attention.