1. Don’t write too much in title, description, and keyword. The more greedy you are, the less you will get. Some friends like to use the same content in description and keyword. This is not advisable. Search engines don’t like duplication. content. It is better to use a combination of multiple related keywords for keyword, or use multiple keywords of your choice to put here. It is generally best to keep 3 keywords, and no more than 4 at most. Too many keywords are not good for search engines. Very friendly, search engines generally index the title within 30 Chinese characters, and the Chinese characters in the description generally index within 120 Chinese characters, so be sure to pay attention to moderation, and it is best to include general content containing keywords in the description. Currently, Baidu has lowered the weight of description, but Google still prefers it. For website optimization friends, it is still very important and must not be let go.
2. The title of the web page is the focus of the entire website optimization. Never let go of the title of the web page. You should put the beginning of every website optimization here. The title of the web page is the center of your entire page content and can be the keywords you choose. It can also be a summary of the content of your web page. It is your wise choice to choose the keywords higher. For example, if the content of your web page is around tourism, then your title can be tourism**, such as tourism introduction, tourism consultation, tourism Tickets, these words will be very helpful for your travel keyword optimization. The title should be consistent with the content of your web page. It is best to pay attention to this when you choose keywords. Do not use the main keywords of the website for all titles. Remember to focus on content.
3. The head and bottom of the web page are very important. For search engines, the head is like a grenade and the bottom is like a flash. Try to add keywords to them to achieve the echo of keywords. The header content generally contains the navigation of the website. It is better to use a list, and it can also play a good role as a website map. Containing keywords in the header can give search engines weight, which is mainly reflected in two aspects: first, search engines will consider the content contained in the header to be very important in the entire web page; second, according to the bounce rate of spider crawling, each web page The retrieval time will be very short, and the header content will be crawled first. The content at the bottom of the web page can also implement the website map function, which can better return to important pages.
4. A good gun determines your life or death. Whether it is a stable M4 or a powerful AK, you need to choose it yourself. Then, a good keyword also needs to be carefully chosen by you. Don’t choose too broadly. , if it is too wide, you will not win as a portal. Compared with big websites, you will always be at the bottom. Don’t choose too narrowly. If you are too narrow, even if you get to the first place, you won’t get much traffic. Because there are only a few people in the world who can search for it. Currently, good keyword selection tools for website optimization include Baidu's index, related searches, and keyword reminders in Baidu bidding, as well as Baidu's hot zones. For Google keyword tools, there are mainly Google keyword tools and Google related searches. Only others, such as Yahoo, Sogou, and LIVE, also have some good tools. But the key is to look at your personal habits. Normally, I prefer to use the Google Keyword Tool and the keyword reminder in Baidu Bidding. Too many tools will be cluttered, don’t choose them every day!
5. Remember to buy body armor when you have money. The same goes for SEO. At least you need something to protect your body. Even if you are a garbage dump, please at least visually look like a regular website. Don’t wear underwear as soon as you enter. Advertisements for sex products are everywhere. Even if you are not K, users will despise you. The homepage of the website is the beginning of your entire store. Clear and friendly should be your first choice. Too many advertisements will reduce the quality of your website. Just imagine a website with floating ads, pop-under ads, etc. as soon as you open it. How would you evaluate it. So the structure must be clear!
6. Don’t care about the so-called keyword density. As long as your density does not exceed 50%, of course the content you provide is consistent. Don’t deliberately pile up keywords. Maybe you can be ranked very high for a while, but what you get Punishment is also approaching you accordingly. Remember that your content must be important and indispensable to your users. Adding some keywords to the page appropriately will only better remind search engines.
7. Traffic is very important. You do SEO just for traffic. Don’t feel embarrassed. When the traffic increases, your website’s weight and credibility will continue to increase. Choosing more popular content can help you bring in users. As long as the traffic continues to rise, it will be you who convert your library customers into target consumers. hehe!
8. The placement of advertisements has its own characteristics. Others say that 300*300 is good, so you should use it? First, see if it is suitable for your own website. Is the style consistent? Based on your own (but the 300*300 GG advertisement is indeed Very good.), put some ads that are specific to your website on your main page, but not too many. Some friends put a lot of ads on one page, and add their own ads on each section. This will reduce the quality. Not only is it not good for website optimization, but it will also make your website too cluttered with too many pictures. It will dazzle your consumers and will only make your users leave the page quickly. In the design of the website, try not to have too many colors, just keep it to three, and the colors should not be too contrasty. When necessary, you need to let users Something to value. The high tone of the color in the color design must echo the theme of your website optimization. Don’t follow trends, look at what your website does. Nowadays, many friends like to use Korean web page style. Using highlight colors may make your website more distinctive, but not all websites hope to achieve the same style. For enterprises, it is more about rigor and professionalism. In short, it must be suitable for your target group.
9. For website optimization, external links are very important. Try to find one. If you can’t find one with PR5, look for one with PR4. If you can’t even find a link to PR2, my friend, then I will doubt your character and integrity. Looks good. There are many ways to increase external links. I think the more effective ones are friendly links, blog marketing, forums, question and answer systems (such as Tieba), email marketing, website cooperation, communities, etc.! There are many others, such as many chat tools, etc. . There are all those methods, the key depends on who does it better and is more effective. When it comes to external links, I have to talk about the quality and quantity of external links. There is a lot of talk on the Internet. Generally speaking, quality still plays the main role. Some time ago, when a friend was optimizing his website, I told him that adding more high-quality external links would greatly improve the PR of your website. In this way, my friend’s website was of course just right in one month. When Google encounters a major update, the PR quickly increases to 3, but in terms of inclusion, it is actually not a lot. At that time, it mainly included a friendly website structure, no duplication of website content, and high-quality external links.
10. Mass messaging is equivalent to throwing smoke bombs at your own base. You will be stuck until death, and you can’t see anyone. In the end, you will die without knowing how you died. You may even be despised by your teammates. Don’t let your group messaging Users, webmasters and search engines are too disgusted. Although it is important to increase the number of external links in large quantities, you should pay attention if you lose too many shells. Determine whether you want to focus on website external links or website advertising information, and don’t do it again. It's an advertisement and a link. If you get targeted, you will suffer heavy losses.
11. Don’t send group emails on QQ. It’s boring. Even if you don’t get T, you won’t get many IPs. At present, advertising posts on QQ are everywhere. Although some group administrators prohibit posting advertising posts, you still can’t get it. to control. Don't think about how much results you can get through QQ. After all, it is not directly proportional to your time. Of course, if you have good ideas, you may have different results.
12. Everyone is saying that content is king, and it is true. Content is the soul of your entire website, especially unique and original content. It is not only unfriendly to search engines, but also unfriendly to users. Good content can be paid attention to by more netizens, and if possible, more online reprints will be added. That way your traffic will increase a lot and it will go a long way in improving your website. If you don’t have time to make content, just change the forwarded content. Don’t collect tens of thousands of articles at once and upload them directly. Try eating 20 buns at a time. Can you stand it? Spend more time and insist on updating frequently.
13. SEO does not discuss pictures and flash, but if pictures and flash can add color to your website, it is better to use them appropriately. Do not let the entire web page consist of colors and text without any modifications. Then when you play CS , just try it without buying a gun, bullets, or body armor? Even so, you must pay attention to every step, and you still cannot let go of the optimization part. Add alt descriptions to images, and use the name attribute when appropriate. As for flash, HTML can be used for optimization. That will get very good results!
14. If you are unfortunately targeted by Baidu, don’t scold them everywhere like your whole family is dead. First think about your own reasons, whether it is the revision of your website structure, the change of the website title, the position of the web page, or the abnormal increase of a large number of external links. In short There are many reasons that need to be analyzed carefully. SEO requires carefulness. Why can others do well and do it carefully without considering SEO at all? If you think about SEO every day, you will definitely ignore the more precious thing of the website: users. Experience!
15. Search engine bidding is still a good thing. It can at least allow you to get to the first page without doing anything. Of course, the premise is that you have to spend money. Don't use bidding ranking casually. When adding keywords, you must carefully refer to your competitors and the purpose you want to achieve. Don't think about choosing more competitive keywords in order to increase more visits, such as: travel, although you The display rate and visit rate will increase, but your economic losses will not be directly proportional to your bidding conversion rate, so the gain will outweigh the loss.
16. In terms of content construction, you don’t need to add new content every day. At least add a little bit every 2 to 3 days. Just like CS 5VS5, at least you have to go out and fire two shots. The result of hiding in the base and not going out is that you will be devoured by your own people. . Don't collect like crazy in order to add new content. Such low-quality collection is almost a waste of your time. The important thing is that you need to update good content. If you don’t have it, just create a few original articles without anti-counterfeiting. hehe!
17. Soft articles are important. SEO that cannot write soft articles and does not increase external links is not real SEO. Of course, you can also hire someone to write it. In short, the biggest aspect of good soft articles can help you increase the reprint rate on the Internet. If it is reprinted by well-known websites such as Webmaster.com, iResearch, etc., then you will receive surprising effects.