First let’s talk about how to optimize your blog. Because we do not have independent management rights for the blog and cannot add or modify the KEYWORDS, we can only set it according to our blog management rights. (People under the eaves have to bow their heads).
Guan Wudou’s work is how to optimize the blog to bring actual effective traffic to the main website. Please cherish the fruits of my labor when reprinting.
1.Selection of domain name
The blog adopts a 2-level domain name system. The format is: blog official name/your own blog name. Relying on the main website of the blog, the inclusion is very fast. Consider the operation of the blog, so when choosing a domain name, try to choose it as close to the main keywords. For example, my blog is undergoing plastic surgery, and I choose some industry words and product words, such as zhengxing. For example, my plastic surgery blog: http://blog.sina.com.cn/zhengxing10, the second-level domain name is very important.
2. Fill in the title and description
The only things we can fill in for the blog are the title and description, so try to fill it in as much as possible inside and outside the blog settings. The title format of the blog is: "Your blog name – blog name". There is no prescribed format for the description. You can write it in the normal way. Write.
Another thing to add is that some blog titles have text links on the home page, which is very good for your blog’s keyword ranking.
3.Word selection
Considering that this blog is operated to bring traffic to the main website, we must pay attention when selecting words.
First of all, don't choose the hottest words, and don't choose the coldest words. If you choose hot words, your ranking will definitely not rise, because the first page will be some old sites that have been battle-tested for a long time. The coldest words are related words that you can't even think of. If you can't think of it yourself, will others still remember it? It's OK to choose medium words. There are many of these words. Just pick a main word and mix it with wine to get N long-tail words, and then distribute them to the title, description, article category and tags of the blog according to the search volume.
4.Personal information
If you want to be very popular, you must first make others trust you, and then make others interested in reading you. Only then will your blog be valuable. Please fill in your personal information carefully. If you want to win the respect of others, you must first know how to respect others.
5. Article classification
In a blog, articles can be grouped according to their content. What just happens is that you can fill in the name of this group arbitrarily. When grouping, you don't care about the number, but you have to classify the articles you want to write in the future according to the actual situation. It is best to choose some product words. One of my plastic surgery blogs is divided according to breast augmentation, scar repair, liposuction and weight loss, etc. Forgot, I also added a casual module, some entertainment gossip, fashion matching. You can’t let your blog be too rigid and single. Doing so can also increase your inclusion, so why not?
6.Module call
Set the homepage to display the number of articles, format (full text or summary), article classification, latest articles, blog links, tags and friendly links. These are very important modules and can be arranged in a reasonable order according to user browsing, simulated spider crawling pages, etc. .
7. Article publishing
The blog uses our commonly used HTML editor. Regarding adding text and picture links to articles, Blog Bus has no restrictions (but you have to control it yourself). Text links in articles are very important, because everything is for the main site, and most of the links are linked to the main site. This has two benefits: first, it increases guided reading; second, it improves the key points word ranking.
The title format for successful publication on Blog Bus is: "Title of the article - Title of the blog - Name of the blog", so it is also very important to fill in the title. How to fill in the standard title? You can check out several of my blogs: http://blog.sina.com.cn/guanwd. The description on the article content page directly refers to the first 200 characters in the content (including blank paragraphs), so you need to carefully study how to fill in the beginning of the article, especially those blogs that copy other people's articles everywhere.
When it comes to the ALT of pictures, I will tell you the following: First, don’t add ALT to all the pictures in the article. Don’t pile up single keywords in the ALT. For example, in an article about plastic surgery hospitals, the picture alt=”Analysis of Shanghai Plastic Surgery Hospital”, preferably Summarize it in one sentence and include your keywords. For example, alt="Shanghai Plastic Surgery Hospital", etc. (Some blogs cannot modify the code until they reach a certain level).
At present, it seems that tags are not of much use to search engines, but I personally think that in some blogs, tags are a very important factor. I have experimented with it personally. Generally, I publish the same blog posts in different blogs and check those on my site. Blogs basically include tags first, with a format such as "blog address/tag/tag". In Google, tags can display Chinese characters, but in Baidu, they cannot, and they are displayed as garbled characters. You can try it out. Finally, you should update your blog frequently and treat it like the main website.
8. Friendly links blog
Needless to say, everyone knows about friendly links. The first link is to your own main site. It is recommended to use 1-3 main words to link to your website. For the rest, you can link to some other top-level domain main sites (the probability is very small). If you There are some other better sites, and blog interconnection still has certain effects.
Bolink is the RSS for blogs. The format for adding on-site blog links is .rdf. It also supports off-site RSS. If your main site has an RSS subscription function, it is recommended to use it. In this way, others can enter your main website through this method when browsing your blog, which expands the reader's reading area.
9.Return visit
All the above steps have been completed. After updating every day, remember to read more other people’s blogs. Another reason for establishing this blog is that it is a platform where everyone can communicate with each other. For a new website, both The starting line is already out of sync. Make good use of this platform and leave more footprints on other people's blogs, and you will gain a lot.
Another point is that by leaving footprints on others, there can still be connections. It automatically connects your blog title and address, so that your blog's keyword ranking will instantly increase.
10.Promote
Once the blog is ready, it needs to be promoted. In addition to return visits in the blog, you also need to go to some related websites to promote it and leave your own address to attract spiders and get you included faster.
The above mentioned are some simple blog optimizations, but it feels like the writing is too long and not concise enough! Next time Guan Wudou will improve his writing level a lot.
The blog has been optimized and a lot of traffic has come after the blog was promoted. How to transfer this traffic to the main website?
1. Article content
The content of the blog should focus on the theme of the main site as much as possible. If there are any activities and recent news on the main site, they should be posted on the blog in a timely manner. And indicate the source! Appropriately add main site pictures to the album, which can also bring traffic.
2. Friendly links
Friendly links can not only improve rankings, but also bring a certain amount of traffic. If someone enters your blog through a search for related keywords, then they may look at your site carefully.
3. Bo Lian
Blog links are extended reading, providing visitors with things they can't find in your blog.
4. Release information
When visiting others, try to provide them with information about your main site. If you are familiar with others chatting in the blog, you can appropriately ask others to add links to your main site. Or the RSS of the main site.
This is what Guan Wudou knows about blog optimization. Let me share it with others. It must be full of loopholes. I hope everyone can support me. I will give it a try too. Sorry, I wrote too much! Thank you everyone for your support!
Guan Wudou works at Shanghai Armed Police Plastic Surgery Hospital: http://www.sh120.com, please indicate when reprinting