This plan is based on the revised design of Shanghai Armed Police Plastic Surgery Hospital. Please explain if Guan Wudou reprints it.
Major changes to the website will inevitably have disadvantages, but due to many reasons such as poor website structure, pages and user experience, it had to be revised.
1. Keyword selection strategy
1-1. Tools used for keyword selection:
Baidu related search, Baidu index, Google keyword tool, and some other analysis tools on Webmaster.com.
1-2. Keyword selection:
Shanghai Armed Police Plastic Surgery Hospital is a medium-to-large plastic surgery website. Because it has very large plastic surgery project information, the goals of Shanghai Armed Police Plastic Surgery Hospital are mainly divided into three categories.
Category 1: hot words
Such as: plastic surgery, plastic surgery hospital, plastic surgery, plastic surgery hospital, etc.
Category 2: column words
Such as: eye plastic surgery, eyebrow plastic surgery, ear plastic surgery, rhinoplasty, lip plastic surgery, facial plastic surgery, breast plastic surgery, etc.
Category 3: Project name and long-tail keywords.
This should be divided according to user search habits. After all, the functions of search engines are also precise, so the closer the project name and long-tail keywords are to user searches, the easier it will be to obtain rankings (of course, the first optimization must be done properly, and only spiders also have intelligent semantics) analytical).
For example: users who are looking for surgical weight loss projects prefer to search for liposuction for weight loss and autologous fat breast augmentation, but do not like to search for liposuction and body sculpting and autologous fat transplantation for breast augmentation (no one searches for it, so there is no benefit), so columns and articles The keywords must be close to user searches.
Long-tail keywords: Long-tail keywords are used as the title of the article, such as: Which plastic surgery hospital is good? Write the article based on the title. Pay attention to the keyword "What plastic surgery hospital is good" at the beginning of the article. Although fewer people search for long-tail keywords, the customer conversion rate is very high. A person who doesn't really care about a surgery won't put so much effort into understanding it in detail. For long-tail keywords in the plastic surgery industry, please refer to: http://blog.sina.com.cn/guanwd
2. Optimization strategies for website architecture:
2-1. URL optimization strategy
At present, the web pages of the website are URLs with parameters that are not friendly to search engines. It is recommended to optimize them.
For example:
http://www.sh120.com/plastic/xizhisushen/20081203/304.html
It is recommended to map to
http://www.sh120.com/zhengxing/xizh/datui.html
2-2. Optimization strategy of hyperlink structure
2-2-1. Strategy One: Quick Navigation
At the bottom of each page, relevant links should be placed. It is best to specifically create a "quick navigation" and a popular item recommendation to increase keyword density, provide internal link interoperability, and improve user experience. It is also convenient for optimization and search engines.
in the copyright notice at the bottom of every page. Shanghai Armed Police Plastic Surgery Hospital's four words plastic surgery hospital, or two words plastic surgery, must be added with a hyperlink to the website.
2-2-2. Strategy 2: Recommendation of related projects
After successfully leaving a message, do not jump back to the original page. You must create a dedicated page and display pictures and links of other recommended items on this page. Encourage those who leave successful messages to continue browsing other projects and leave messages for other projects. User-friendly and search engine friendly.
2-2-3. Strategy three: text setting of navigation column:
1. There should be no spaces between each character. For the sake of beauty, you can adjust the font spacing.
2. Don’t just use the industry name, but add the word plastic surgery. For example, "Facial Franchise" should be used as the column name.
2-3. Optimization of Title and meta tags
2-3-1. Title and meta tag design on the homepage:
The design draft is as follows:
<TITLE>Plastic Surgery_Plastic Surgery Hospital_Plastic Surgery and Beauty_Shanghai Armed Police Plastic Surgery and Beauty Hospital</TITLE>
<meta name="keywords" content=Plastic surgery, plastic surgery hospital, plastic surgery and beauty, plastic surgery and beauty hospital
<meta name="description" content=Shanghai Armed Police Plastic Surgery Hospital is a national formal large-scale tertiary plastic surgery hospital. The plastic surgery hospital beauty center has: facial plastic surgery, rhinoplasty, breast plastic surgery, scar plastic surgery, ear plastic surgery and a series of plastic surgery Authoritative experts, while protecting the rights and interests of beauty seekers, strive to be the leading plastic surgery hospital in the industry.
2-3-2. Design of title and meta tags for the column industry
Take the nose plastic surgery column as an example:
<title>Rhinoplasty_Prosthetic rhinoplasty_Rhinoplasty_Shanghai Armed Police Plastic Surgery Hospital</title>
<meta name="keywords" content="Rhinoplasty, prosthetic rhinoplasty, rhinoplasty, injection rhinoplasty, rhinoplasty surgery, rhinoplasty">
<meta name="description" content="Shanghai Armed Police Plastic Surgery Hospital Rhinoplasty, a national large-scale tertiary rhinoplasty institution, has domestic authoritative rhinoplasty experts and rhinoplasty equipment, has decades of clinical experience in rhinoplasty surgery, and strives to use Exquisite rhinoplasty surgery guarantees the success of every rhinoplasty operation">
2-3-3. Design of title and mata tags on the inner pages of the project display:
Take prosthetic rhinoplasty as an example:
<title>Prosthetic rhinoplasty_Prosthetic rhinoplasty_Shanghai Armed Police Plastic Surgery Hospital</title>
<meta name="keywords" content="Prosthetic rhinoplasty, prosthetic rhinoplasty, rhinoplasty, injection rhinoplasty, rhinoplasty surgery, rhinoplasty">
<meta name="description" content="Shanghai Armed Police Plastic Surgery Hospital has prosthetic rhinoplasty surgery. It has domestic authoritative prosthetic rhinoplasty experts and prosthetic rhinoplasty equipment. It has decades of clinical experience in prosthetic rhinoplasty surgery and strives to use Exquisite rhinoplasty surgery guarantees the success of every prosthetic rhinoplasty surgery">
All other projects should follow this design template, such as the prosthetic breast augmentation column, and then replace "prosthetic rhinoplasty" in the title and tags above with "prosthetic breast augmentation" and "rhinoplasty" with "breast augmentation". .
2-3-4. Design of title and meta tags on news pages
<title>Plastic Surgery News_Plastic Surgery News_Shanghai Armed Police Plastic Surgery Hospital</title>
<meta name="keywords" content="Plastic surgery news, plastic surgery reports, plastic surgery experience">
<meta name="description" content="Shanghai Armed Police Plastic Surgery Hospital is a national formal large-scale tertiary plastic surgery and beauty hospital. The plastic surgery hospital's beauty center has: facial plastic surgery, rhinoplasty, breast plastic surgery, scar plastic surgery, ear plastic surgery and a series of plastic surgery An authoritative expert in surgery, while protecting the rights and interests of beauty seekers, we strive to be the leading plastic surgery hospital in the same industry"> --- It’s just a dispensable, not a focus on optimizing the page
2-4. Optimization and improvement of web page details
2-4-1. Optimization and improvement of home page
Just follow the above plan and the few reference pages I collected and the layout diagrams I drew to plan and design the revision.
2-4-2. Optimization and improvement of column pages
1. The page title should be reflected in the page and annotated with <h1>
2. Keywords appearing on the page should be emphasized.
2-4-3. Optimize the details of the project display page
1. The title (project name) on the page should be annotated with <h1>
2. If the project name appears on the page, it should be bold and point to the project page. If the home page keyword appears, it should be bold and point to the home page. For example, the word plastic surgery appears on the rhinoplasty page and a link points to the home page.
3. The pictures displayed on the project page should be added with alt description. The description should not be monotonous and should be modified appropriately.
2-5. Optimization of website code
2-5-1. Web page design using DIV+CSS
At present, the website has been designed with DIV+CSS, which is quite reasonable. I am very familiar with the code. This depends on Xiao Chen.
2-5-2. Elimination and compression of junk code:
Check the web page to see if there is junk code. If it is junk code, it can be removed. At the same time, unimportant elements in web pages such as advertisements can be called using JS.
It is also recommended to delete the useless code inside. At the same time, spaces in the code are removed and the code is compressed. It’s best if the website is small, not too big.
3. Search engine ranking improvement strategies
3-1. Production and submission of website map:
Google requires a site map in xml format, and Yahoo requires a site map in txt format, so we need to tailor a site map to the preferences of these search engines to suit their tastes. After completing the spider map, you will need to create an html site map specifically for users.
3-2. Formulation of backlink strategy: simple list method
3-2-1, arrange an employee to exchange friendly links every day and quantify the indicators. At the same time, we will establish a friendly link column to provide a self-service link application function to attract other websites to actively exchange with us.
3-2-2, log in to the medical industry navigation, which can include health portals of medical websites, major online excerpting systems, social bookmarking website submissions, free third-party blogs, forum personalized signatures, blog comments, and get .org.gov and. edu links, get .org .gov and .edu links (links to government websites), and publish soft articles. ------All external link policies must focus on: whether the website given external links has a high weight, whether the engine crawls quickly, whether it is conducive to dissemination.
4. Increase in website marketing functions
4-1. Add a mailing list function:
Add a website channel and name it: Wishing Tree. The reason why people want to have plastic surgery is because they want to become better, which will create wishes. The wishing tree channel can well experience the user's mood, thereby increasing the viscosity of the website. (The Wishing Tree is currently used by other websites, and user activity is very good)
4-2. Website traffic statistics analysis tool
It is recommended to use Google and 51.LA. Google's tools can set the conversion rate and detect various conversions every day. Notes analyze the effectiveness of various advertisements.