A few days ago, I wanted to know what the Internet marketing situation in Zhongshan City was like, so I searched for Zhongshan Internet Marketing on Google.com. There was only one website that gave me a relatively good impression, although it was not excellent yet. They all finally passed. Then I clicked on one of the top three results in the natural rankings. There was a case analysis in it. I was very interested, so I clicked in and took a look. The seven words of the Zhongshan SEO case attracted my attention, and then I checked the main recommended keywords: clothing plotting machine, plotting machine. Sure enough, it was at the forefront of the search engine, which is good.
I clicked in to take a look at the interior and summarized a few points.
1. Every time I analyze a website, I will start with the internal structure of the website. It is relatively important to check whether the page is static. Although Google now proposes that dynamic pages with 3 parameters can be extracted normally, static pages are the first priority. In addition, static pages have the smallest burden on the server. If If there is not much difference in speed and load on the server between dynamic pages and static pages, it can only mean that the number of visits to the website is too average. Although some optimization has been done on the page file name, why are the dynamic pages not converted into static ones? I am referring to the real static pages, not those pseudo-static ones.
2. The two main keywords are bolded on the homepage of the website, which indeed has a certain effect on search engines.
3. There is a dead link? No way, and it still appears on such an important page as the company profile. I feel dizzy. Internal links are quite satisfactory.
4. There is nothing special about the page, it is no different from a general corporate page. Then I looked at the website code habitually, and the problem appeared. I found that I saw a message in the page code about the name of the production company of this website. It was different from the company name I found in the search engine. Could it be a partner? I have doubts. Could it be that it was made by another company? Is the case described as your own?
5. I continue to check the backlinks, and there are more questions... The backlinks found in YAHOO are not small, but only the first two results are about the clothing industry, and the others are about the website building industry. The website, and all the incoming links are pages such as customer cases and classic cases. The name of the company that makes the website mentioned in point 4 is different from the company that provides the case. At first I thought it was a partner, but now when I check the incoming links, 98% of the incoming links are case pages in the website building industry. Then these hundreds of website building websites won’t all be partners, right?
I didn’t continue reading. It took me a little time to surpass these two keywords. It is basically no problem to rank first in all search engines, but it is not necessarily true. Everyone knows that the algorithms of the search engine bosses are all different. It changes every day. I want to make a special point. When I checked the source code a few days ago, I found that there were HTML comments. In the comments were the two keywords clothing plotter and plotter. This is obviously a hidden page! Absolute cheating! But when I checked the source code today, I found that it was missing again. Why is this? Did I find that I checked his source code?
I suddenly had a question, could it be that the company that makes the website said to another website building company: You can use my customer case to write your customer case, but the prerequisite is to make a link to the customer case in your website. For the sites inside, it is best to use anchor text such as clothing drawing machine and drawing machine as link text. This makes it easy to build a large number of external links. But it would be terrible if that were the case.
In fact, I originally wanted to take a screenshot, but because the content I saw today has certain changes from what I saw two days ago, especially the modifications in SEO cheating, plus what I talked about today involves The content of the website construction company and case company was included to prevent others from saying that I wrote soft articles, so I finally decided not to take screenshots. I suddenly felt that our SEO market in Zhongshan City would not be full of these low-quality companies.