For a novice SEO, especially those who have learned SEO by themselves, they should pay attention to the following points:
1. Have a good domain name:
Criteria for a good domain name:
1. Short: generally no more than 5 digits (the so-called short and concise is very appropriate in judging domain names)
2. Easy to remember (easy to understand): For example, if you are a game website, if your domain name is game.com or youxi.com, I think it will be difficult for you not to become famous!
Try to choose English phrases: If you can find a corresponding English phrase domain name, use English; if you can find a domain name composed of Chinese pinyin, it will also work. For example, in the above example, the first thing you should consider is game.com. In Dabao's opinion: English phrase domain names have more advantages than Chinese pinyin domain names, as they are easier to remember for both people and search engines.
3. The domain name registration time should be long: the domain name registration time is preferably more than two years: now many webmasters only register new domain names for one year, which results in many domain names being deactivated after one year of use. In a strict sense It is said that domain names with a registration period of one year are "junk" domain names. To quote a famous person (ZAC once said, if you have a domain name registered earlier than SE, then you are basically invincible in whatever you use this domain name to do). The length of time for the one-time registration of the domain name (think about it with our normal thinking , if you build a garbage website, will you register it for 5 or even 10 years? No, if you register a website for 5 or 10 years, you must value this website very much to do this, so SE also thinks so. )
4. Based on search engine considerations: If the domain name has innate weight, use a formula to explain the innate weight of the domain name. The domain name suffix has an innate weight. The gov government is greater than the edu education is greater than the org public welfare organization is greater than the com=net=cn=other country domain names. .
In fact, the innate weight of the domain name is only a small factor and does not have a big impact on SEO. Therefore, when we choose a domain name, we still have to consider the user experience and make it as short and easy to remember as possible. If it is an enterprise website, it must be linked to the business positioning of the enterprise. Try to start with a .com domain name. Because .com has penetrated into the hearts of the majority of Internet users. The status is unmatched by others.
5. Check whether the domain name has been K: 1. Use the two search commands site: / link: to check the inclusion of the domain name. If the inclusion is 0 but there are many external connections, the domain name has been K. First go to Baidu and search site:***.com. If there is no included page, then search domain:***.com. If there is an included page, it can prove that the site has been K. 2. Directly enter the website address in the search engine to query. If you find that several results include the domain name completely, and the site does not, then the domain name is most likely to have been K. (It is impossible that the search engine does not publish it in the search results immediately after indexing.) 3. Determine whether the domain name is an old domain name by checking the website history page, website world ranking, etc.
2. Have a stable server
1. Avoid using free hosting
Since spammers, mirror websites, bridge pages and other "search engine junk" often appear in free hosts, many search engines are unwilling to index websites on free hosts; at the same time, it is difficult for search engine directories such as Yahoo to include commercial sites from free hosts. . In addition, it is difficult to guarantee the service of free hosting. The server is often overloaded, extremely slow, has frequent downtime, or even shuts down the service, which will directly affect the website ranking.
2. The server must be very stable: Never let Baidu or Google update your website when your server is slow or stopped. Even if you want to change the server, you must ensure that both servers are functioning normally at the same time.
3. Try to choose a server or space that is static, because static paths are more conducive to search engines' inclusion and ranking of websites than dynamic paths.
4. Don’t put too many websites on the same server, especially private servers, adult, and illegal websites!
3. Reasonable SEO (website optimization)
1. Reasonable website name: The website name should be loud, and it would be best if it can be matched with corresponding keywords, because the weight of keywords in the website name is very high.
2. Content should be updated every day: it is recommended to have at least one piece of original content (the number of words must be more than 200 words), and there must be a link to the homepage.
3. External links should be added steadily: generally add 2 to 5 external links in one to two days. Do not add too many external links in a short period of time, otherwise search engines may suspect cheating, making them unfriendly!
Copyright: Just Love SEO Self-Study Forum Author: Dabao
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