Yesterday I spent the whole day selecting keywords on Google Adword and found that it was really amazing. The quality of the keywords I chose was really important. At the same time, it was also strange. Some keywords did not have high traffic and the competition was super fierce. Many webmasters I like to choose and use it. For example, on the tourism industry website in Hangzhou, they all like to choose "Hangzhou Tourism Network", including those who use Google AdWords. However, compared to keywords such as "West Lake Tourism", no one chooses it. The fact is that "West Lake Tourism" and "Hangzhou" The search volume of "Travel Network" is 10 times higher, and the competition is not that fierce; while some other keywords have extremely high traffic, but no webmaster has included Google AdWords to select them for use. For example, the keyword "Hangzhou West Lake", if separated "Hangzhou" and "Xihu" are used by many people, and of course the search volume is also very high, but their levels are super intense, that is, new sites at the beginning, sites with low PR, and small sites, you don't need them at all. If you want to compete, you can combine them. Although the search volume is not as high as their individual ones, the traffic is still very high. The most important thing is that the competition is small, and the ranking will naturally be easier!
Through the above analysis, it shows that SEO is really not taken seriously in China. There are many website builders, including professional website builders and individual webmasters, including many large industries and local websites. That's fine. If you open any website and look at the code, you will see that it is poorly optimized. Either it does not have the keyword, or it does not have the description, or even many websites do not have both. In addition, many webmasters or people who build websites like to overlay a large number of keywords in the title or keyword, such as "seo". Many people like this "website seo, seo optimization, website seo optimization, Baidu seo optimization" , Google seo optimization "This is already relatively good. What's more, it is divided into Baidu's pinyin and Google's Chinese and English. Then the title is written very long, and then the content of the title is copied in the keywords and description. For one serving, the density of the whole thing is as high as 30%-40%. I thought that this way my website would rank higher.
Another problem I found is that many websites don’t pay attention to the choice of keywords at all. Many websites take it for granted. For example, for Hangzhou tourism, they take it for granted such as "Hangzhou Tourism", "Hangzhou Travel Network", etc., plus the website There is a lack of content and updates, and many sites have no traffic at all on search websites. The direct phenomenon is like what I wrote above. Some keywords are used crazily, but many keywords are not used.
But to be honest, I was like this before I learned SEO. The best example is my own website Hangzhou Tourism Network, which is the website I plan to optimize. It also has the same problem. Keyword overlapping is serious, and the key to selection is The quality of the words is too poor, and the final result is that the ranking cannot be achieved at all, and the traffic is very little, so I think the SEO profession still has great potential for development, and SEO is really important for websites, especially for those who For websites that rely on search engines, doing a good job in SEO can help improve your website traffic, which means that your website can reflect its true value.
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