1. Why has the website index suddenly dropped in recent days?
Answer: This is normal in a short period of time. After the search engine includes it, part of the information content is only in a fixed library. After a period of precipitation, unimportant or low-quality information will be cleared away. After observing for a period of time, if it continues to decline or disappears suddenly. This is not normal. You need to check to see if there are any traces of cheating on the site, or if you are being punished or manually intervened.
2. Why do other people’s information come first when our original information is reprinted by others?
Answer: There are many measurement factors for natural ranking. Common ones include: web page evaluation or weight (PRSR), depth of web page address, external links pointing to the web page, the weight of the website in the industry, the influence of the website on search engines, and the web page. Internal links, links from web pages to other websites, rationality of titles, appropriate descriptions, reasonable distribution of keywords, readability of content quality, reflection of user experience, etc. Putting these factors together, if we can do everything well, we will naturally surpass other sites.
3. Why is the static information under the dynamic list of one of our columns not included?
Answer: After review, the simple reasons are: the dynamic list itself is not friendly to search engines, the list page has no external link pointing, the list page has no breadth, the static information page is too deep, the information page has no external link pointing, and the information page has no breadth. .
4. How can a novice start learning SEO?
Answer: There are three prerequisites for learning SEO that can help you get started quickly. One is Internet experience, the other is web programming technology, and the third is marketing knowledge. If you don't have the above three points, you should be prepared to spend ten times more energy to learn SEO than someone with a little basic knowledge. The most important thing in learning SEO is practice. Find a direction that interests you, try to make a website, and apply the knowledge in the book. If you encounter problems that cannot be solved, share your problems, thoughts and ideas with others. Communicate and you will definitely gain something.
5. How can I let search engines update my website quickly?
Answer: Then you need to be more diligent, update the website every day, and be more original, otherwise it will be a bit difficult. Some time ago, Baidu might come to the new site every day, while the old site can only rely on updates and a large number of high-quality connections. It should be noted that Baidu updates news sources very quickly, and new content is generally included within 20 minutes.
6. What impact do multiple domain names have on the website?
Answer: Using multiple domain names on the same site is cheating. Multiple domain names can increase the number of inclusions in the short term, but they will cause problems such as weight, supplementary materials, and duplicate pages. It is recommended to only keep one and use 301 redirects for the others.
7. Is 301 redirect useful?
Answer: There are different redirection methods based on different operating platforms. 301 is a permanent redirection. At present, all search engines support 301 redirection, and 301 can deliver PR.
8. Which CMS is the most beneficial for engine inclusion?
Answer: For commonly used cms programs, choose kingcms for asp and dedecms for php. For blog, choose z-blog for asp and WordPress for php. Free to use and rich in plug-ins.
9. Is seo mass messaging software effective? What should you pay attention to?
Answer: It is not recommended to use seo bulk messaging software. For seo bulk messaging software, the effect is definitely there, especially in the short term. If you cannot capture the quality of external connections, you can only capture the quantity. When using mass sending software, you must grasp the degree. At the same time, the most critical point is to organize the sending address yourself and try not to use the address integrated with the software. For example, if you still post hundreds of pages of messages in many guestbooks, do you think it will still be effective?
10. What is the difference between Baidu sandbox judgment and Google?
Answer: The basic calculation methods of Baidu sandbox and Google are the same, but Baidu's sandbox pays more attention to user experience. After testing, after the new site is included, the ranking will go directly to the homepage. If you continue to update the original content and add an appropriate amount of external links, the ranking will basically stabilize.
11. Are other sites on the same IP deleted by Baidu, and I may also be implicated?
Answer: For sites with the same IP, other sites will be punished, but your own site will not necessarily be punished. If other sites under this IP cheat badly, or the content does not meet the search engine inclusion standards, then this IP may be punished. Search engine ban.
12. How to perform search engine optimization on DOC, PDF, PPT and other documents?
Answer: The current "search engine optimization" method for these documents is very simple. It only needs to include commonly used search keywords in the file title and some text information in front of the document homepage. This is the same as the idea of webpage optimization, just writing Documentation is just some incidental work. When everyone doesn't pay enough attention to these issues, you only need to pay a little attention, and you will get better search ranking results. As the number of similar documents increases, more complex optimization methods may be needed. There is not enough experience and methods accumulated in these aspects yet. In addition, for PDF documents, some optimization of file attributes is required.
13. Does a PDF document have a higher weight than a TXT document?
Answer: PDF documents have higher weight. Probably because: PDF will not be distorted during the transmission process and is not easy to be modified (compared to DOC, etc.).
14. Can a website achieve good rankings without the support of external links?
Answer: The optimization of the site itself is very important. External links are only auxiliary. On the premise that the site itself is not superior, if your competitors have more and better external links than you, then you have to add more good external links.
15. How to optimize and update the corporate website?
A: First, you have to look at your competitors. If the content of the other party's website is good, you will get better; if the other party has more external links, you will get more. In a word: You have to do better than your opponent to rank better than him.
16. Why does the website prompt “This website may harm your computer” in Google?
Answer: Recently, many webmasters are more concerned about this issue. The main reason is caused by the site code, usually due to being hung up.
17. How to quickly add external connections?
Answer: There are two quickest ways: one is to spend money to buy it, and the other is to write soft articles. External connections have two parameters: quantity and quality. Don’t ignore the quality of the connection.
18. How to quickly improve website ranking?
Answer: There is no good method, the only one is cheating, which is not recommended and cannot guarantee long-term ranking. The most primitive cheating methods are hiding text, increasing density, jumping, copying SERP, etc.
19. What should I do if the website’s engine index suddenly decreases significantly?
Answer: This phenomenon often occurs on the collected sites, but it does not mean that it will be K. It is recommended that you first check the website itself for the reasons.
20. Are there any benefits to joining the Baidu or Google search alliance on your website?
Answer: According to the official statements and experimental results of some engines, there is no impact, but what is certain is that it will speed up the engine's index update of the site. It is recommended that you let nature take its course and do not pursue it deliberately. Also, a reminder to some cheating sites, if you post the code, you may be kicked out early.
21. Why does a certain site rank well despite no keywords appearing?
Answer: There are two reasons: the black hat approach is Google bomb, and the white hat approach is relevance. The effect of Google bombs cannot be eliminated in the engine so far. It is a bit difficult to improve the relevance of the site. It requires a large amount of high-quality content to support it. Similar imaginations appear more often on authoritative sites and well-known sites.
22. Is it good for SEO to write the address and author of the reprinted article? Is this okay if the website has many external links and no exported links?
Answer: Reprinting and retaining copyright is a matter of respecting the author and intellectual property rights. Another thing that everyone ignores is that the website has all external links but no exported links, which is also bad. Engines will never like such an unfriendly site.
23. Do the keywords and description in the meta part have no effect?
Answer: This part still plays a small role in search engines. It is better than nothing. Maybe someday search engines will increase the weight of meta keywords and description.
24. The website has many pages with similar content. Will changing the content and title have any impact? How to change it?
Answer: This depends on the actual situation. The most important thing about SEO is to practice it yourself. For different websites, the results are different. If you want to make changes, make them from a search engine-friendly perspective.
25. Baidu snapshots display at different times when searching for different keywords. Why does the snapshot time go backwards after the site is retrieved?
Answer: Baidu snapshots display at different times when searching for different keywords. This is a very normal situation.
26. What are the requirements for website update?
Answer: It’s not that strict. Try your best to have new content every time the spider comes. It is best to understand the basic regularity of spiders updating your website.
27. What are the remedies after the website is hacked?
Answer: After being hacked, check the log to see if Baidu spiders still come every day. And crawled a lot of pages. That's promising. There is no need to go too deep into the reasons for being K. The quality of the content must be improved and updates must be done.
28. What is the difference between having only the home page after being K-ed by Baidu and having all K?
Answer: If the homepage is left behind, the index record is just blocked or cleared. If not, the index may be cleared temporarily. site=0 is blocked. Only the homepage is left. It’s okay. I’ll be back soon.
29. The thief website captures the content on other people’s websites at any time and updates them synchronously. Could it be that because the content is basically the same as others, it cannot be ranked?
Answer: It depends on the situation of the two stations. For example, many news stations collect other people's information every day, but their rankings are better than others. It is generally difficult for new websites to do this.
30. Does enlarging the advertisements provided by the website have any effect on the ranking?
Answer: It won’t help rankings. If it’s too big, it will have a bad impact.
This article is contributed by www.5188ptc.cn.