The last article mentioned how I started to be a Taoke and some of the bitter and joyful process of being a Taoke . Next, I will talk about how to use the website to be a Taoke. In fact, I think the original intention of Taobao should be Facing China's small and medium-sized websites, they target Taobao products. From this point of view, it is necessary to have your own website. Although many people think that it is also good to be a Taoke in forums, blogs or other ways. Indeed, I also think that these are very good ways to be a Taoke.
However, many people have experienced that as long as they post Taoke-related links or advertisements in popular forums, they will be quickly deleted by Buzhu. The same goes for blogs. Many blogs started not to support these links when they saw Alimama’s link addresses. connection, so I feel it is very necessary to build my own website. But to build a website, you must first position your website, analyze the target group of your website, and then design your website according to your target group. Now let me analyze how to make your own Taobao website based on the website building procedures:
1. Select a domain name
Choosing a domain name is actually very important for a website. A simple and easy-to-remember domain name can allow you to achieve twice the result with half the effort. Many people say that choosing com is better than choosing cn, but I think there is a certain relationship, but it is not. The only criterion for measuring the quality of a website domain name. Then you have to choose a domain name that is easy to remember. Nowadays, many people follow the trend of Taoke and always like to choose Tao or Bao. Many people even like to add Taoke to their domain name. ), I feel that such a domain name is a bit like the feeling of being a Taobao customer. In fact, if you think about it, although Taobao is deeply rooted in the hearts of Chinese people, people who buy things online only know Taobao. Instead, they see you as Taobao or something. Taobao will understand your site as a Taobao scam website. Therefore, choose a domain name based on your own positioning of the website. For example, I position my website as a female website, so I choose a domain name that is very feminine and easy to remember: www.zhuzhuwu.com (Pig House)
2. Choose a space
Choosing a good space is also very important for Taoke websites, because the running speed of the space and its stability will affect the future development of your website. There are many businesses selling space now, and the prices vary. How to choose a high-quality space provider? The best way is to let some old webmasters or webmasters who have sold space recommend it, such as A5 Forum and Laggard Forum. These are places where webmasters gather. You can post in these forums and ask others to recommend them to you. Because they have used it before they know which space provider has better quality and service.
3. Build a website
Now that you have the domain name and space, the next step is to make your own Taoke website. When choosing a domain name, I mentioned that when making a website, you need to position the website you want to build. Now I will provide you with the current situation. What are the mainstream Taoke sites:
1) Navigation station: The navigation station is simple and clear. It also aims to provide users with the best Taobao sellers, so that buyers can better find high-quality sellers. Therefore, you can make a navigation station for crown stores and put all the crown stores in Alimama on your website. This is a very good way to get commissions for the entire site. PS: There are actually skills in choosing a store. I have contacted no less than 600 Taoke people. In fact, most people are following the trend of Taoke. They just make up a store ranking code and put it on it. In fact, this effect may not be effective. I If you think you have such a website, you might as well perform the following filters on the selected stores. Let’s see if all Crown stores are better or Diamond stores are better. As we all know, the reason why Crown stores become Crown stores is because Crown stores rely on small profits but quick turnover to operate online stores, so the commissions are naturally low. However, many diamond shops are not necessarily very expensive. In order to improve their ranking on Taobao, many diamond shops use high commissions to reward Taobao customers, so they can put some effort into this aspect. Another thing is to visit the Alimama forum more often and see the stores recommended by Calabash Kids. According to them, the stores selected by Calabash Kids have been verified by the shop owners and have good commissions and sales.
2) Mall Station: Many people who are new to Taoke think that the mall station is rich in content, all are commodities, and Taoke’s income will be higher. In fact, this is not the case. If you think about it, if you build a Taoke Mall by yourself, what will happen to you here? If he can't buy anything, he will feel like he has returned to Taobao after shopping around here. There will definitely be very few chances for him to come to your site next time. Therefore, it is not that you can easily sit at home and collect commissions by putting all Taoke products on your website.
3) Blog site: Many people think that a blog site is to establish a blog under various major portals. The blog site I am talking about here does not mean the blogs under various major portals. This blog is not that blog. The blog site mentioned here refers to its own independent blog site. But building your own blog site should also have a theme. At this time, you can segment Taoke. For example, if your blog specializes in beauty and makeup articles, then your Taoke products can also be subdivided into beauty and skin care products. You don’t want to be comprehensive, but just specialized. But you have to insert Taoke into the page of your blog. Let me introduce another method to you, which is to write some articles about beauty and skin care for your blog site, and then put Alimama’s words under each introduction. The address guides you to purchase on Taobao. If you introduce it well, your users will definitely be willing to come to your website again next time to see what new products you have introduced.
4) Content site: In fact, I think the content site here is somewhat similar to the blog site mentioned just now, except that the content site here has more content than the blog site, and the scope can be wider. Everyone knows that Taobao's channel pages are not all filled with products. They provide everyone with some daily practical and fashionable content, and then place some promoted products on the channel homepage and content page. The selection of content varies from person to person. For example, you can choose content related to digital, health, clothing, beauty, weight loss, etc. Then select some good products and put them on your website. For example, for digital-related articles, you can put some digital-related products, and for beauty-related articles, you can put some beauty and makeup products. What I want to remind you here is that you must be careful when choosing products. In fact, Alimama’s backend has done all the selecting of products for you. You can choose based on the amount of promotion by others, or you can choose based on the level of commission. You can also Choose products based on their price.
5) API station: API is a database of products that Alimama opens to Taobao customers in order to promote products better and more conveniently. As long as you connect to the product database through the API program, the products provided by Alimama can appear on your website. Product data, this method greatly facilitates Taobao customers. But this requires certain skills, because not every webmaster has the ability to develop this API program. In fact, the path of Taoke API is also very tortuous. From the beginning the data was unstable to now the data is incomplete. In fact, this is understandable. Now more and more people are using Taoke API to build their own Taoke websites. The number of websites being called is increasing, which puts Alimama’s servers under greater pressure. Therefore, now Alibaba Mom is only allowed to call the first 100 or so products in each category. In fact, the Taoke API is similar to the mall site mentioned earlier. The entire site is the content of some products.
6) Cashback sites: Among so many types of sites, the one I dislike the most is the cashback site. Many people think that cashback can increase user stickiness. In fact, if you think about it, you will know that Alimama does not support cashback yet. I I think Alimama may not support it in the future. Some cashback sites now use manual submission for cashback. It’s already very difficult for us as Taoke merchants. It’s really hard to return commissions to users. Of course, some people say that you can also make money and gain popularity, but no matter what you say, I still don’t like cashback.
7) Comprehensive Station: Haha, the name of the comprehensive station here is something I came up with myself. Maybe it sounds awkward to you, so be awkward. I’d better share my idea with you, and summarize all the previous Taobao websites. Customer-type sites, in fact, you can combine all of these, but a website is still mainly based on content. Only if you have content can you retain your users, so you can combine the navigation site and the mall on the basis of the content site. site, API site. Use navigation, mall, and API as auxiliary tools for your website, because this can make the products on your website richer and more optional. Although the management is a little bigger, you don’t need to update the navigation every day. The API data calls Alimama’s data in real time, and you don’t need to maintain and update it, so you just need to make your content site good. .
4. Program selection
You have already positioned your website, and the next step is to choose a program. In fact, choosing a program is very simple. CMS, forums, etc. are all popular now, and these are all open source. All you need to do is to make some good templates. . When choosing a program, you can choose PHPCMS, DEDECMS, PHP168, and Imperial CMS; forum programs include DISCUZ and PHPWIND. As for which program is better, I recommend PHPCMS here. This all varies from person to person. If you don’t know how to make templates, you can choose to download some templates online or buy some templates suitable for Taoke.
5. Website promotion
There are many ways to promote a website, and I think everyone on earth knows it. If you still don’t know how to do it, then go to Webmaster.com, China Webmaster.com, Laggard, and other websites where webmasters gather to learn from it. Many old webmasters have already shared their experiences.
Experience summary:
1. Choose a space domain name and build your own Taoke website
2. Position your own Taoke website. Don’t follow the trend. Just build what kind of Taoke website you see others doing.
3. Choose a program that suits you and make a website template.
4. Think of ways to promote the website
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This article was first published by Aitaoke (www.2taoke.com)
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