No one knows the search engine algorithm. We can only test the search engine’s preferences through experiments again and again. As the search engine algorithm changes, the optimization method will also change. When the website’s ranking drops or is directly K , we have to look for problems from our own websites, which aspects have violated the search engine algorithm and have been punished. Don’t feel that you are innocent. SEO optimization is based on Baidu’s face. If Baidu says you are wrong, then you will Wrong. Some sites are criticized loudly when they are K-listed or out of the rankings. In fact, these are boring. Usually after careful questioning, there will be problems. It’s just that they don’t understand. Search engines don’t care whether you understand or are a novice. Mistakes will definitely be punished and you will never be lenient. Here are some common reasons for search engine penalties:
1. Exchange friendly links without considering it. Having friendly links is a good thing, but improper exchange becomes a bad thing. The biggest factor in website punishment is being dragged down by friendly links. When exchanging, it depends on whether the website is legal and whether it has been demoted. , blindly exchanging friendship will eventually be dragged down.
2. Cheating on the website. Some people don’t understand SEO and of course they don’t know which operations are already prohibited. For example, some make text links the same as the background of the website. This is a typical cheating method. Although this increases the density of keywords and does not affect the user experience, cheating is cheating. Keywords can be added, and it’s not worth being punished for such a small thing.
3. The content of the website. Some people feel that nothing is done, but you should take a closer look at this article. I wonder if you have ever built a single-page website. Websites like this will eventually be deleted by search engines. Now The most difficult problem in SEO is to update the content of the website. It is meaningless to copy directly, and it is too troublesome to modify. However, originality can directly let search engines see the value of your website, and single-page websites have not been changed for a long time. For search engines and updates, such a site has lost value to users, so it is K. Now some tool sites have added an updated content section to their pages. It is probably after reading some SEO articles. Do this.
4. Unreasonable modification of the website. This is also a mistake that webmasters often make. The three tags of title, keyword description, and description should not be modified casually. Some webmasters said that it will be fine after my website has been modified. I am just telling everyone that in general If you are willing to try such dangerous actions often, I can't stop you. Lao Xu has been doing SEO for so many years. Telling you this is just to help everyone avoid punishment in a safe range.
5. The stability of the server, I think this is a necessary condition for the website. Even the normal access of users cannot be guaranteed, let alone SEO. Generally, if a website cannot be opened for a period of time, it is likely to be demoted. Do you still remember the registration incident some time ago? A large number of websites were closed because they were not registered, and then the websites were demoted.
6. The security of the website. When the website encounters a Trojan horse, it must be cleaned up in time, otherwise it will be punished. Google is better at this. If this happens, Google will prompt in the search results that the website has a Trojan horse or Virus.
7. Over-optimization. I think this is the most unfair thing. Many webmasters think that if they learn SEO, they will be invincible. They go crazy for SEO optimization and create links crazily. Some webmasters may know this after seeing some articles with external links. If the external links are good, just send them in bulk. Although the external links are good, they can’t stand too many. Search engines will definitely be suspicious when they see so many external links suddenly added to the website. Under normal circumstances, if the links grow too fast, they will be deleted after the search engine updates. To reduce the authority, some other smart webmasters will choose to buy links. Buying links for the entire site is the most dangerous, especially for sites with a large number of included sites, which will inevitably lead to excessive link growth.
Having said so much, everyone should have a good understanding of the problems of their own websites. So how to solve them? Of course, we have to think in reverse. Remove bad methods, such as reducing the traces of website optimization, updating high-quality content, and choosing stability. High-quality servers, check friendly links, continue to add high-quality external links and wait for re-examination by search engines. As long as you continue to work hard on the website, it can be restored.
Source: Hebei Laoxu SEO training
Address: http://www.hebeiseo.org
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