Since Baidu was exposed by CCTV in 2008 as a "bidding gate" incident, and then spent huge sums of money on advertising at the 2009 Spring Festival Gala, and now Baidu has made a series of adjustments to its policies for included websites, there is no doubt that Baidu has entered a global economic crisis today. We are working hard to find a search method suitable for China's national conditions. The focus of this method is that Baidu search is paying more and more attention to the quality and content of website inclusion. In the past three months, a new website could obtain very objective traffic from Baidu search, but now it is difficult to obtain the above results in the short term. The following is my summary of Baidu’s homepage and content pages for my new website in 2009. I hope it can bring some inspiration to those netizens who have just started building websites. Don’t let your homepage snapshot be hidden by Baidu every time you make an inconspicuous mistake. , and they won’t let you update for a week or two or a month.
1. Insist on updating every day
Nowadays, Baidu is very strict on the review of new sites. A very small mistake may result in demotion. The result of the penalty is that the homepage snapshot is hidden, the number of included pages is stagnant, and even decreases, or even the website is deleted. Take the new website I established personally (Free Home http://www.mfzj.net) as an example. The domain name was applied for on February 8, 2009. Baidu only started to include the homepage one month after the website went online. In the past, I always thought Baidu updates the collection every Wednesday, so it only adds content every Tuesday night. It doesn’t ask anything for the other six days, it only knows to keep adding external links. In this case, how can a website that is not updated very well have good rankings and traffic? Everyone Take a look at the cnzz traffic screenshot below to understand why.
2. Improve the content and structure of the website before submitting it to Baidu
Many novices who have just started building a website often rush to the Baidu search engine to submit a website when it is not yet complete, hoping to be included in Baidu as soon as possible. When it is discovered that the website has structural imperfections after submission, keywords, templates, etc. are frequently changed. The result is: if the website has not been included, Baidu will not include the homepage for a month, two months or more; if the website has not been included If it is included by Baidu, the home page snapshot will be withdrawn, and the number of included pages will be stagnant or even less. Therefore, in 2009, Baidu strengthened the review period for new websites. After the website is online and submitted, do not frequently change the Description content, column structure and template. If you do not do this, you will spend more time in painful waiting.
3. Adhere to original or pseudo-original websites
Only by adhering to the principle that content is "king" can you bring continuous traffic from Baidu, and only content and traffic can make your website more and more brilliant. Nowadays, Baidu is becoming more and more strict about the collection of website content. If we use collection software such as Locomotive to collect batches from other websites of the same type, we think that our website has thousands of pieces of content. As a result, Baidu will easily check for duplicate content. And it excludes duplicate content, so that your new site will always have only one home page, and the only home page snapshot will not be updated for a long time. Therefore, for the new site, it is best to edit the collected content to make it pseudo-original. It is best to edit some original content yourself. Therefore, we must give full play to our strengths, not seeking to be large or comprehensive, but to be refined and detailed.
4. Don’t focus on quantity but seek quality for external links
For a new website, if external links are continuously added through mass sending or other methods in just a few days after it is launched, the result is that either the homepage snapshot will not be displayed, or the homepage snapshot will be hidden directly. Therefore, we can post some soft articles on the "Webmaster Network" once a week or every ten days to share with everyone our experience in building a website. This will not only increase traffic, but also bring in many external links after being reprinted by other websites. In this way, the external links will not only Quality is guaranteed and quantity is rising. So external links don’t matter about quantity, but about quality. I once added more than 2,000 external links to a new website in one month after it was launched. As a result, the home page snapshot was deleted by Baidu in the second month. It took me a whole month to save the home page snapshot.
5. Do not post advertisements on forums or blogs
After the new website was launched and Baidu included the homepage, some webmasters couldn't bear it anymore and went around to register some forums and blogs to post information with URLs. In 2009, Baidu adjusted the algorithm. Signatures with URLs in forums and links with URLs in blogs are no longer the focus of keyword optimization. For a newly included website, if such external links reach a certain number in a short time Sometimes, it has the opposite effect. The biggest consequence is that the number of included items does not increase but decreases, or even the snapshot remains unchanged. Therefore, the webmaster of a new website must be patient for a period of time and allow a certain amount of content to be slowly collected before adding external links to some forums or blogs in an orderly manner.
6. Spatial stability is the primary condition
Whether the server operation is stable directly has the greatest impact on search engine inclusion. After a new site is included by a search engine, if you continue to update the content within the specified time interval, the search engine will also visit your site's included web pages within the specified time. . If a server failure occurs within this time zone, search engine spiders will be unable to access your site, resulting in the inability to include your updated web pages. If the inaccessibility occurs frequently during this time, search engine spiders will not visit your site frequently, and over time As a result, your website will be demoted, and the website snapshot will also appear to be stagnant or even deleted.
Conclusion: In 2009, if you want to get traffic from Baidu when building a website, the time period required has become longer. Now you must follow the above principles. New website owners must be able to endure loneliness and accumulate step by step in order to make their own success. Websites are increasingly favored by Baidu, and traffic can continue to flow to the website.
The following is based on the above principles. The traffic of my new website (Free Home http://www.mfzj.net) began to gradually increase in June, and the traffic from Baidu keywords accounted for about 80% of the total traffic.
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