The Internet is becoming more and more popular, and Internet marketing is also paying attention to more and more companies. So what kind of SEO workers do companies need? Last night, a friend (who specializes in sports shoes) asked this topic, Let me analyze and summarize below.
SEO in 2009 is no longer a person who specializes only in search engine optimization. SEO in 2009 should understand the combination of Internet marketing and SEO. This requires SEOER to have strong Internet knowledge, understand search engine optimization, and have site knowledge. For overall marketing, should companies look for SEO masters + talents with Internet marketing experience? No, first, if they are SEOER masters and have rich Internet marketing experience, you will have to pay a lot for the treatment you give them. , and if you have both, it may not be easy to find talents, including the company's own budget issues. Second, it is inconvenient to manage. Third, the mobility is relatively high, but it mainly depends on the company's corporate culture and whether it gives employees a sense of belonging.
So what kind of person should the company find to do this work? I think people who want to do SEOER + Internet marketing should have the following characteristics:
First: It is best to be a fresh graduate. Many people will ask me why I choose a fresh graduate, because fresh graduates have not been brainwashed and are easier to manage. To put it bluntly, they are more obedient.
Second: It is best to be a clerical major. People with clerical majors have certain writing skills and often use soft-text marketing in SEO and online marketing. Never look for someone with a computer major (personal advice).
Third: Have the ability to learn and innovate. Search engine rankings are frequently updated. If you do not have the ability to learn, you will never become an excellent SEO. If you do not have the ability to innovate, you will never become an excellent marketing expert.
After experiencing the financial crisis in 2009, many export-oriented companies switched to domestic sales. Every company (with a certain scale) will definitely have its own SEO department. If it doesn’t have it now, it will soon have its own SEO department. Nowadays, there are more and more large-scale websites. It is impossible to give you the program or FTP to operate. The only way is to train a person from within or find an excellent SEOER to supplement the conditions to promote behavior to ensure the program. Security. For more articles, please pay attention to http://www.ranetwork.cn (SEO blog), and communicate with QQ: 707202373. I hope that everyone can communicate more to take their implementation to a higher level or break through the original bottleneck.