Whether a website can be successful or not, optimization plays a very important part. If the website is optimized well, it can often achieve twice the result with half the effort. On the contrary, even if the website content is very good, the optimization department is in place. The effect is also difficult to achieve the expected effect. Today I will talk to you about how to optimize a website.
Website optimization can be roughly divided into two parts. Part of it is on-site optimization. On-site optimization includes keywords, the structure of the website, whether it is static, etc. Off-site optimization is mainly about doing good external links.
Let’s talk about on-site optimization first. Choosing a good keyword is crucial to the development of the website, because search engines mainly rely on this to find you, and the traffic of a website still relies largely on search engines. Don’t choose keywords that are too popular unless you are very confident in your own abilities. Don’t choose keywords that are too unpopular. Even if you rank first, these words won’t bring you much traffic. So try to choose some words that are more popular but less competitive. After selecting the keywords, you must consider how to layout the keywords on your website. First of all, keywords should appear in the website. Keywords should appear appropriately and naturally in the title and content of the article. But be careful not to deliberately pile up keywords, as this will be considered cheating. Then the gain outweighs the loss.
The structure of the website should be clear, so that search engines can crawl your web pages. The directory level of the website should not be too deep, which is not conducive to spider crawling. Generally, it should not exceed three levels.
Use as much text as possible on the website and less pictures and FLASH. Because search engines cannot recognize pictures and FLASH content. So focus on words.
It is best to make the website static, which is friendly to search engines. Dynamic links, that is, dynamic links with a ? number in the general URL are not conducive to spider crawling, and it is very likely that your content will not be crawled.
After completing the on-site optimization, the next step is to start the off-site optimization that everyone thinks is more difficult, that is, making external links to your website. There are many ways to connect externally, such as friendly links, posting in forums, bringing your website link, matching your signature with the link, writing soft articles, and purchasing external links. There's a lot of work to be done here. Friendly links mainly look at the other party's PR, snapshot date, and number of inclusions. At the same time, you should always check whether the other party is cheating or has quietly removed your connection. Not everyone on the Internet is a gentleman. You should also pay attention to the method when posting, and blindly post in groups. This will lead to too many spam links and may be punished by search engines.
The above are some of my opinions on optimization. Please correct me if I am wrong.
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