Website optimization is a systematic project, which is not achieved overnight and requires a lot of accumulation and trial. The internal structure is the main part of website optimization. The main precautions are summarized here for your reference. The first is to optimize the website itself.
1. For the link structure within the website, try to change the original image links and flash links, use plain text links, and define a global unified link position.
2. Repositioning of the title. The title needs to contain content with optimized keywords. At the same time, the titles of multiple pages in the website cannot be the same. At least they must be able to display "keywords - website homepage - a simple paragraph containing keywords." Description" type. Once the title is determined, do not modify it!
3. Each page contains keywords and maintains a certain frequency: After simply adjusting the content structure, log in to the search engine immediately, hoping to include new titles and new descriptions as soon as possible.
4. Make detailed adjustments to the website structure: Let’s use a specific example to talk about the detailed adjustments to the website structure. The focus of this step is on the homepage of the website. Suppose that because the original website is an image page and uses a lot of flash and images, these web page elements are not conducive to search engine inclusion, so three columns are added at the bottom of the web page, which are related company profiles, keyword product news and the company's keyword product list, and add URLs to the three columns of content.
Of course, the best way is to use the news system to update keyword product news. You can make a link from the homepage to jump to a single page as a detailed description of the keyword. The description content of this page contains links to the company's keyword product list. These are all intended to form a network structure within the enterprise site.
5 Resource Application: Let’s talk about resource application again. After the website structure has been roughly adjusted, you can use some resources to expand external links. First, you can open Baidu Space. The domain name of the space uses the keywords of the company's products. At the same time, the company's original website information is reprinted, along with the company's URL, so that Baidu robot can access this site at the first time. There is also a trick: use this space account to randomly visit other users in Baidu space to get return visits, so that the effect of spider arrival will be better. Tip: Remember to include link information when publishing in Baidu Space, Tieba and Zhiba to facilitate mutual visits and increase the number of visits.
Original text: www.wenfor.net.cn