Many students often ask me, teacher, do you have any secrets to quickly improve the ranking of my website? I feel really helpless every time I hear this sentence! Because we all know that you want to get a good ranking in search engines. You must first understand search engines and how search engines work. This is the backlink strategy that I am going to tell you today about one of the ways to improve keyword rankings. It is also a study of the basic principles of search engine research.
The two most important factors in the search engine's keyword ranking algorithm are the web page (Webpage) granular analysis algorithm and the website relevance algorithm. Among them, the web page granularity algorithm includes two algorithms that we are very familiar with, PageRank and HITS algorithm (link analysis algorithm). One of the most important determining factors is the word we talk about most - backlink (BackLink), which I just started. Sometimes we think about backlinks wrongly. The real explanation of backlinks is the hierarchical context model (Context Model), which is used to describe the web topology map that points to the target webpage within a certain physical hop radius. The center Layer0 of the topology map is the target webpage. Web pages are divided hierarchically based on the number of physical hops to the target web page. Links from outer web pages to inner web pages are called reverse links.
This meaning is easy to understand. For example, the target page we choose now is the homepage a of site A. The search engine finds that the homepage b of site B has a link pointing to a. We know that site B has many internal pages with URL links pointing to homepage b. We Represent the internal page divisions of station B as c, d, e, f. Let’s look at the picture below.
As you can see, c, d, e, f, and b are all backlinks to a. This makes it easy for everyone to understand the meaning of backlinks.
So what does it mean to refer to the web pages within the physical hop radius with the target web page as the center? Let’s look at the picture below, position a as the center of our target web page, and put the websites of c, d, e, f, g, h And inner pages c1, c2...and other pages point to a.
This will make it easier for everyone to understand, okay.
Once we understand backlinks, we know how to create backlinks. If we want to find a large number of backlinks, we only need to find links to pages with higher weights, because pages with higher weights must have many internal pages. Or other pages pointing to it. For example, the homepage of the website has many internal pages pointing to it, and the topic page and directory page are pages with relatively high weights, and there are many pages pointing to it. In this way, we only need to wait for the pointing pages of the pages with high weights to be updated and we will move to the homepage of the website. There are many backlinks pointing to it. Very simple.