I have been doing SEO for a while, but now someone asked me, but I am a little confused. Doing SEO is easy and simple. After simplifying the complex issues of SEO, SEO only consists of content and external links. However, it is complex and complicated. When simple questions become complicated, how to write content and how to obtain high-quality links include a lot of content and skills. That's why I was confused just now, and it seems like it's time to sum it up.
The general steps I understand for website SEO:
1. Target keyword analysis
In fact, it is market research and industry competitor research. When doing any business, don’t you have to conduct user demand surveys and competitor surveys? But the tools are different. Keyword analysis for SEO is to look at the number of keyword searches and the number of returned competitive pages. You can use Baidu Index and Google keyword analysis tools. analyze. The correct selection of keywords accounts for half of the chance of SEO success and must be paid special attention to.
If you don’t know how to analyze, please note:
1. What is the strategy for target keyword analysis?
2. How to accurately analyze target keywords?
2. Website structure optimization
A reasonable and clear tree structure is convenient for search engines to crawl and for users to browse related internal links. For some, it is best to ask a web programmer for help. Pay attention to navigation, sub-navigation, keyword density, anchor text and the staticization of the entire website, so I won’t go into details.
3. Content page optimization
The optimization of page content is actually the optimization of long-tail keywords in terms of SEO technology. Pay attention to the title, keyword tags and description tags. It seems very simple, but the title summary and content placed inside are very impressive. A headache will test your developmental thinking.
4. External link building
Many people think of external links as friendly links, but their understanding is not comprehensive. External links are all links except links on the own website. For a new website, it is too difficult to find friendly links. Just post in forums or build your own blog. I won’t go into details. Search the Internet and remember that external links are a must, unless your website is awesome.
5. Traffic analysis
Several years before the emergence of SEO, traffic analysis was a must-do for running a website. We also have a misunderstanding here. Many SEO colleagues always focus on the ranking of keywords and the status of included pages, but do not analyze the bounce rate, average website stay time, number of pages per visit, percentage of new visits, etc.
In fact, if you analyze it carefully, most of the SEO we usually do is common sense, but the good news is that common sense is often beyond the reach of ordinary people, so the so-called SEO and SEO industry will appear, and it will at least be very prosperous. More than twenty years.