"Bridge page" is a commonplace term in the SEO circle, and it once became a powerful tool for website SEO optimization. As early as the early days of the rise of search engine applications in China, the "bridge page" technology, which is composed of a large number of keywords, was often used by some website developers.
Bridge pages are usually a collection of a large number of keywords and links. The purpose of writing bridge pages is to rank for specific phrases and then link users to the actual promotion page. Some are even just to promote the homepage of a certain website, adding countless extra external links.
Nowadays, the era of Web 2.0 applications such as blogs, SNS, and Wikis is also filled with a large number of bridge pages. In order to pursue traffic, websites use keyword generation software and keyword dictionaries to generate a large number of stacked web pages. Techniques include keyword stuffing, hidden text, hidden links, hiding nested pages, and purchasing a large number of external links. However, in an era where search engines are increasingly blocking and cracking down on spam websites, bridge pages clearly violate search engine inclusion regulations.
Search engines represented by Baidu and Google aim to provide users with the most valuable and relevant search results. Bridge pages are an attempt to manipulate search engines and deceive users by directing them to websites that are inconsistent with their choices and that provide content purely for the purpose of exploiting search engines.
Baidu and Google will naturally take measures against deceptive websites that use bridge pages, including deleting these deceptive websites from Baidu and Google indexes. For website operators, whether they are their own technical personnel or external technical consultants, they need to pay attention to the fact that their websites cannot use fake bridge page cheating techniques.