As a website designer, I thought SEO was just a simple title setting, a few keywords, and a few external links. However, when I suffered from the fact that my website could not be ranked in a good position no matter what, I realized that SEO is not that simple.
Today, I use human structure to analyze SEO, hoping to give myself a brief summary and give novices a guide to get started.
The bones of SEO – the website’s foundation is solid and its structure is clear;
The meat of SEO - the content of the website is fresh and the links are interoperable;
The soul of SEO - the soul of optimization, user experience.
SEO Bones
Skull: Never use flash as a navigation bar. It’s best not to use pictures. Don’t hide the links in the navigation bar with seemingly beautiful pictures. Remember that search engines are not people. They are children whose intelligence may not reach that of a three-year-old. Machine programs, they can only capture your information from pictures and flash.
Spine: Comply with the w3c div+css layout, js, css and common headers and footers are made into file references to ensure a non-bloated body. The seemingly simple spine is the basis for your SEO success.
Ribs: Title should have a title indicating the most critical keywords of the website, Keywords should have the most keywords, 4 or 5 are enough, and description should have one or two sentences that best reflect the description of your website. This is Content that search engines pay close attention to must be written well. There is also the distribution of keyword density, and the reinforcement of these ribs can better protect the internal organization of the website and allow them to operate better so that search engine spiders can crawl it.
Footbone: It is a stable server. Without it to support it, it cannot be opened frequently. No matter how good the SEO is, it will not be well crawled by search engines, let alone get a good ranking.
The meat of SEO
Rich and fresh original content, plus the anchor text in the article, form a smooth context, including the development of long-tail keywords. These constitute the body of the website, a dynamic body.
SEO Spirit
Everything about the website is in place, and everything about SEO has been noted, but the website is not yet a successful website. With a skeleton and a body, but no soul, it can only be said to be a corpse. If it is an updated website, then it is just a walking zombie. Both bone and meat are done in-house. As for the spirit, I think it must be done outside the website. When it comes to external maintenance, I believe there is only one thing that everyone thinks of: external links. Yes, this is quite important! Exchanging friendly links is something a webmaster must do. But if external maintenance is just about exchanging friendly links, then you are totally wrong.
You should make good use of various effective methods to develop external links, such as blog maintenance, soft articles on industry websites, forum postings, etc.
With the SEO spirit, a website is like a tiger with wings and a fish in water. Such a website will definitely stand out in front of its peers and stand out from the crowd. Of course, it can also become a powerful tool for webmasters to promote and profit.
The article comes from: Jiangsu Xuzhou SEO Road to Wealth and Zhejiang Xiaocai SEO Training Information Station http://www.0579seo.com