Webmasters often count traffic and analyze how many IPs their website gets every day. But they don’t necessarily count the website’s page bounce rate. What is web page bounce rate? Web page bounce rate refers to the percentage of users who leave after browsing only one page to a group of pages or a page. Bounces are the number of times visitors exited from your entry page without visiting any other page on your site. So the algorithm for the bounce rate is: the number of times you leave the website after browsing a page/the number of times you enter the website = bounce rate.
It can be said that the bounce rate of a web page is the best basis for testing the user experience of a website. A low bounce rate of a web page indicates that it has a good effect on user experience. If a website is exited after a visitor clicks in, the visitor will naturally exit if he cannot find the information he wants on the web page. A website with a poor user experience will not have much better rankings and PR.
So how can we reduce the bounce rate of web pages?
In view of the above description, the most critical point is to improve the user experience. How to improve user experience? First, the server must be fast. If there is no response after a user visits your page for 10 seconds, the user will not have the patience to wait and will immediately choose to exit the page. Second, there is the link problem. If the page that the user clicks on first is not the display page, and if he clicks on it again, it will not be the same. You can imagine how the user feels. This kind of deceiving users will not lead to return visits, let alone increase website traffic. Therefore, it is particularly important to do a good job of internal links and structure of the website to ensure that every page that users click can be opened quickly. You know, if the internal link structure is well done, it will drive the PR value of other pages.
In the final analysis, the key to reducing the bounce rate of a web page is the website itself. If the user experience is better and it is friendly to search engines, the traffic will naturally increase faster, which will naturally reduce the bounce rate of the web page.
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