There are generally three reasons why a website is demoted. The number of included websites has remained almost unchanged, the homepage of the site is not the first, and the traffic has dropped. The number of included websites has been greatly reduced. The homepage of the site is not the first, or the site is not on the homepage and has very little traffic. Being blocked by search engines and having a site index of 0 is the most serious.
No matter which kind of demotion is very dangerous, the first kind of devaluation is the easiest to recover, and the recovery time usually ranges from half a month to three months. The second and third kind are almost the same and are difficult to recover. The time may be between half a year and a few years, it is very difficult to say. Since being demoted by search engines is so scary, what should we do to avoid being demoted and increase traffic through SEO?
In fact, the secret is very simple, it is natural. It is safest to make SEO natural. In fact, SEO is just about optimizing web pages. For example, making a certain word larger and bolder in an article tells the search engine that the core focus of this article is this word. Make it appropriately bolder. Search engines will feel good about it, but if you bold it randomly, it will confuse the search engines. Coupled with the current anti-cheating technology, it will have a bad impact. So what is natural? In fact, just look at it from another angle. Don’t imagine yourself as the webmaster, imagine yourself as a search engine, and imagine your website as someone else’s website. This will make many aspects clear.
For example, external links. A new website suddenly has a lot of strong links. Do you think this website is normal? Another example is bolding. Have you ever seen a regular website where every article is full of bold words?
Take the title of an article, for example. Have you ever mentioned which website has 50% of the title of each article being target keywords? Think about it from a natural perspective. For example, if you buy external links, buy 3 in the first week, and then another two weeks later. Buy 3 and then buy again a month later, step by step. Doing SEO must be natural. Let the search engines feel that the optimization in your website is natural and not deliberate. If you have a good impression of your website little by little, then your website will naturally increase its weight, and this weight will last for a long time.
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