If an enterprise wants to take the road of informatization, it must first go online. So what is enterprise Internet access? I dare say that until now, there are still many enterprises and webmasters who are still very vague in their minds. What is enterprise Internet access? It means that enterprises use computer and other communication technologies such as Internet/Intranet to establish their own websites on the Internet, promote products and services through the Internet, and establish real-time interactive information exchange with users and other enterprises to achieve production, circulation, E-commerce in all aspects of exchange and consumption will ultimately achieve comprehensive informatization of enterprise operations and management. The benefits of companies going online are: first, making full use of online resources; second, opening electronic transactions; third, better interaction with customers (respecting customers' individual needs); fourth, establishing a new window for corporate image; fifth, Take the initiative to seize opportunities; sixth, do online advertising. The Internet is developing at a geometric speed in China. No enterprise should stay outside the Internet, otherwise it will be separated from the most basic resources and environment for enterprise development. Enterprise Internet access should include: intranet and extranet. Many people may be aware of extranets. The main manifestation is that most of them are corporate sites. On the intranet, many people may not know it. Intranet refers to an enterprise's internal information management and transaction platform built using Internet technology and application systems under agreed administrative management and security control management. At this stage, intranets are mainly used for enterprises of a certain scale, and we will not discuss them here. We should be aware of the shortcomings in the application process of enterprise extranets.
Successful websites are all similar, and failed websites all have their own reasons for failure. Nowadays, most enterprises rely on the network construction services provided by network service providers to build websites. The most common problems are: unclear intention and unclear positioning. Secondly, the idea of building websites is still stuck in the 1990s. Enterprises build websites for themselves and rarely pay attention to the customer experience effect. Ultimately, companies do not have a detailed plan before building a website. Most of them are out of concern for face, blindly competing for appearance, and they have not formed their own personality and do not know what a website is called personality. In order for a corporate website to form its own personality, it mainly starts from the following aspects. The homepage design must be distinctive. Of course, attention must be paid to the visual effects and the use of colors, and it must be combined with the company's CI/VI and other standards; secondly, the company must be comprehensively introduced in detail, and the product and service content must be detailed; the correct contact must be provided Method; it is necessary to activate some interactive functions and value-added services. The interactive functions are easy to understand, mainly online communication tools (such as QQ/MSN, etc.), and what are the value-added services? For example: services such as downloading and printing. At the same time, the overall navigation and layout of many corporate websites are poor and confusing. For example, a common problem is that after entering the inner pages, you cannot get out and cannot find a button or link prompt that leads directly to the home page (comprehensive home page). This is It affects the customer (browser) experience to varying degrees, making it difficult to retain customers. Some professionals in the industry pointed out that for high-quality website design, attention should be paid to the scope and depth of browsing by viewers (i.e., the IP and PV of the website), which directly refers to the traffic of the website. Also pay attention to the use of color schemes, the arrangement of navigation and layout structures, and fast download speeds.
One of the reasons why a large number of corporate websites are revised every year is the questions raised by website users (such as corporate customers). I have encountered this situation several times. My friend said: I The reason for redoing the website was because my clients said my website was not good. In addition, the reason for a large number of website revisions is the traffic problem of the website. The design of the website is very professional, beautiful, and eye-catching, but there is no traffic. We call it a "vase-style" website. Furthermore, it is the website's The number of visits is huge, but the conversion rate of customers is too low. Many companies only know the external beauty of the website, but do not fully realize the user experience effect. This is reflected in the poor overall profitability of the website, that is, low investment return rate. In this case, can the company still expect the website to bring benefits? I am afraid that it will bring more burdens to the company. For example, it is often subject to destructive interference from outside that has nothing to do with the company's business. This is actually an invisible expense or loss for the company. By the way, the website traffic just mentioned deserves the high attention of business owners and some grassroots webmasters. In the virtual world of the Internet, we do not believe in the saying that "the smell of wine is not afraid of the depth of the alley", especially in the current era of "eyeball economy". For websites with a strong marketing atmosphere such as online stores, if they can't even earn popularity, then talking about profitability is deceptive. In fact, this is the same as traditional offline physical stores. If even the number of people who visit None, so how can we sell goods or make money? There is only one bad luck waiting for it - close its doors!
Whether it is a corporate website or an online store (especially online stores like Taobao), online promotion is the basic work that must be done in the early stage of online marketing. In order to quickly increase traffic for corporate websites and online stores to quickly increase popularity, this must be done! There are methods. There are many, but the cost-effectiveness must be high to maximize the benefits. Whether it is a corporate website or an online mall or online store such as B2B, B2C, C2C with a strong e-commerce atmosphere, it can be promoted through search engines (keyword rankings, SEO, etc.), email promotion (licensed email marketing) ), BBS, blogs, communities, Witkeys, text links, exchange links and various forms of picture advertisements and other online promotion methods. Of course, it can also be combined with offline promotion (such as light box advertisements, magazines and newspapers, product packaging instructions, sponsored activities etc.) to implement multi-angle three-dimensional publicity and promotion plans. But then again, this requires enterprises to have sufficient budget in the early stage, which is difficult to achieve for individual groups who open online stores. That is, for this group of people, how to promote their own online stores? How can How to increase the popularity of online stores? Everyone has his own way.
In today's information-filled Internet environment, website competition is like a little frog falling into a quagmire. The watery puzzle on the surface of the quagmire seduces the little frog. Struggling hard in order to jump ashore or reach a pure water area. After a desperate struggle, the lucky ones may climb to the shore dragging their exhaustion. It will take a while to return to their original state, and those who are already weak or The young frog will probably die struggling in this mire. Isn't this true for enterprises, especially small and medium-sized enterprises, in the process of realizing informatization? And after enterprises embark on the road of informatization and "connect with the Internet", it is easy to fall into "digital traps" and "resource black holes". Because of their role as "enterprises", small and medium-sized enterprises have urgent needs for product promotion, channel expansion, and business expansion. "Small and medium-sized" is their own size or strength, which reflects the lack of funds and development of enterprises. constraints, resource shortages and other constraints. So if you want to promote the corporate website well, you must comprehensively analyze the company's own situation. Don't seek medical treatment indiscriminately if you are "sick". The result will be counterproductive and the gain will outweigh the loss!
Corporate promotion is very important, the key is to find the real problem. When you find a problem, you have to solve it, which requires effective diagnosis of the website. In this regard, you can start from the following points: domain name analysis, website itself analysis, Google PR value analysis, Alexa ranking analysis, keyword analysis, advertising analysis, etc. If enterprises want to achieve informatization, they must not be too superstitious about the so-called "professional services" of some network service providers, lest they fall into "digital traps" and "resource black holes" and hinder the development of enterprises. Well, finally, I hope that business owners and online store friends can clearly understand the situation, eliminate obstacles, have a hundredfold information, and reach the other side of success through the Internet highway!