I went to work today and received good news. One of our websites has been ranked in Baidu for the main keyword. It ranks 2nd and 3rd on the first page. But strangely, it is not the homepage we want to rank, nor is it a The column page is ranked as a sub-page. Of course, the page in the title contains the keyword. I can also predict this. Before I got off work today, I had already received many orders from this website, and the effect was extraordinary.
So, the manager asked me why. This is not the first time I answered her: From the beginning to the end, I have always advocated that as long as the title is ready and no special reasons are encountered, it should not be changed at will. From the initial establishment of the website to the present, (excluding revisions, because that It is necessary) The title has been changed several times according to someone, I can’t even count it. At that time, I still insisted on my thoughts. Recently, you have seen it, which directly resulted in no business calls coming in, which directly caused money. of loss. Such requirements are the most basic for website optimization.
Later, the manager didn't know what he thought of, and suddenly said: In the future, all our websites, regarding search engine optimization, must have one person who has the final say. Everyone can give opinions and suggestions, but the final decision only You can have the final say alone, Xiaoliang, you will have the final say in this matter from now on. I felt quite comfortable at the time, but looking back, I thought: This should be a problem that basically exists in corporate websites. Search engine optimization is not taken seriously, and of course the relevant technical personnel are not taken seriously either.
Why? I think it’s generally like this: The owner of an entity business sees that the Internet is becoming more and more popular, and he definitely wants to get involved. I think everyone can see this, but often such bosses don’t. A large part of network operation experience is to try it first to see how much results can be achieved, so there will be a lack of decision-making plans. At the same time, because there is no experience in the network, even if you want to recruit some experienced website operations officers, there will be no When looking at the criteria for evaluating people, many mistakes will be made, such as misassessing the strength of the operating officer, uneven distribution of rights, unnecessary waste of capital investment, failure to allow employees to see prospects, failure to motivate employees, etc.
If you want to involve the Internet, it is impossible to rely solely on technology, art, SEO personnel, promotion and marketing, and customer service. You must have an operations officer who can grasp the overall situation, whether in terms of planning or the five-point user experience of the website. You still need to understand product design. You may not be very proficient, but you must understand it. You don’t need to do it with your own hands, but you must know every step of doing it. I saw an article saying that it is better to switch from sales to operations officer, or from technology. This point is outside the scope of today's topic. If you are interested, you can search online.
What I want to say is that if an entity business owner wants to go online and run an e-commerce website, he or she does not pay enough attention to website optimization personnel. They underestimate or fail to see how much impact website optimization will have on the series of processes. This should be China's There is a big problem, but I believe that as search engines occupy an increasing share of the Internet and the main source of information for people comes from search engines, website optimization personnel SEO will be paid more and more attention.
Corporate websites need an optimization department. A corporate website without an optimization department will die quietly... (My humble opinion)
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