I have been learning about operations recently. I found that it is actually quite difficult to build a good website. You have to consider your own content, act according to the search engines, and use various methods to cater to the needs of the search engines. First look at the picture below, which was taken around 10 a.m.
At 8 o'clock in the evening, I accidentally searched and found that the search results at 10 o'clock in the morning were completely different. As shown below:
What can you see from this? The original 5 bidding positions have become 1. There were only 10 hours in between. Compared with Chengdu Talent Network, a keyword with nearly 1,000 clicks per day, Chengdu Recruitment Network is not a particularly popular word, with only more than 300 clicks per day on Baidu. With so few clicks and consumption so quickly, some websites cannot survive.
I later consulted some friends in the industry and said that this kind of phenomenon is very common. Once the cost is limited, it is easy for searchers to click through and then it cannot be displayed. In fact, advertising not only on Baidu but also on Google will be consumed very quickly if you encounter some foreign clicks, which is a beautiful thing. Many companies cannot bear the expense and have been looking for the next best thing. The emergence of SEO has given website owners hope. As long as you spend 3,000 yuan a year, you can find someone to easily take over your website. Optimize keywords to the homepage (many optimization companies run by individuals can help you achieve this for 2,000 yuan or even less, and they also guarantee that no money will be charged until the specific position is reached). You don’t have to worry about clicking too many and consuming a lot of money. No matter how you click, All are charged annually.
So there is a famous saying in the industry:
“If you have money, do bidding; if you don’t have money, do optimization!”
Now everyone understands why many companies and websites are thinking of ways to optimize. However, a friend wrote an article called "SEO is a Joke" and mentioned: "The purpose of building a website is definitely not to be indexed by search engines, but to provide services to users. And a search engine can Whether it can collect the required web pages in a timely and correct manner, and whether it can provide a good sorting when users search and put the content that users need most at the front is the search engine's own business, and it is the search engine's own business to do these things. Well, it is the core of search technology, and it is also the key to the success or failure of a search engine. The strange thing is that it is obviously the search engine's own business, and it is the matter that determines its fate, but now it is left to web designers to worry about. , It’s completely putting the cart before the horse. But no one has questioned this kind of putting the cart before the horse.” This friend believes that it is funny that companies should consider SEO when building and promoting websites.
In fact, it makes sense when you think about it, why should we cater to search engines? There is only one reason, and that is, no one can resist the huge traffic of search engines. Why search engines are so popular in China and have huge traffic is related to the low level of Internet basics among netizens in our country. Netizens have the habit of searching for information. Of course there are also the following factors:
1. Many people suspect that the search engine itself organizes some people to click, resulting in large apparent traffic;
2. Many companies’ sales materials come from search engines, which brings a lot of traffic to search engines;
3. Search engine agents and direct sales personnel continue to promote their platforms, bringing huge traffic to themselves and the company.
4.…………
So we see that the conversion rate of search engines is not very high. But with large traffic, even if the conversion rate is not high, some business opportunities can be generated. So everyone tried their best to move the ranking as high as possible. What do webmasters care about every day now? It is their ranking in search engines. They know that this determines their traffic.
From this point of view, the spring of SEO has really come? It seems to be true. Ha ha.
Signature: Dachengdu Talent Network www.dcdrcw.com