In ranking optimization, external keyword links play an immeasurable role in improving rankings. Even a high-quality friendly link can send a less popular keyword directly to the first page of Baidu. This is also the reason why the link buying and selling areas opened by A5 and other major webmaster forums are so popular nowadays. Indeed, if you look at Baidu's many popular keyword ranking sites, they all have a large number of external links. Having said this, some webmaster brothers may want to ask, I have also purchased a lot of external links and sent a lot of them in groups, why is my website not ranked well in Baidu. That’s exactly what I’m going to analyze today.
In website optimization, external links are actually a well that cannot be filled, and you must know how to stop it in moderation!
Although in website optimization, adding external links to a website can improve your website ranking, because many external links to websites are now deliberately created by people for the needs of website optimization, search engine algorithms for this situation are also It's always changing. Excessive external links to your website will cause your website to be penalized by search engines.
So even if you are increasing the number of external links to your website for the purpose of website optimization, please limit it in moderation.
If the keywords of the website are compared to cars, then external links are the power of the cars. I have a friend’s game publishing station www.745sf.com. In the early days, a lot of external links were added, and the rankings skyrocketed. Of course, the user experience of the website also improved. It is very high, and the speed of information update is also fast. But when the power is too high, that is, when the car rolls over, this level is actually what we often call weight.
Who do you believe the most in this world? Who do search engines believe the most? Users, external links or your website itself? The answer is obvious, you believe in yourself more often, and the same goes for search engines, which determine a novel website The ranking is more based on your novel website itself, rather than how powerful your external link resources are and how high your novel user visits are.
The reason for not trusting users is because there is a saying in the programming world: "Never trust the data entered by the user." The same is true for search engines. The instability of user behavior far exceeds the degree that any program or algorithm can describe and imitate, and in more cases user behavior can be artificially simulated, such as the Baidu clicker that was hyped some time ago, and many There are many broilers controlled by hackers and so on. For me, I prefer to believe that search engines study user behavior for commercial purposes rather than to increase user experience. For example, Baidu's data center sells large amounts of user search data at high prices; Google's AdWords, what do you think it relies on to accurately match keyword ads?
Turning to the topic, based on the above point of view, user behavior is no longer enough to improve website rankings, so what about external links?
The basis of the existence of the Internet is hyperlinks, and external links are a form of hyperlinks. The original algorithm of the search engine was to judge the theme and weight of the website based on the incoming links of the website. However, the quality of the incoming links was uncontrollable, so technologies such as Google's PR value emerged. However, the disadvantages of ranking only through imported links are obvious, and the current hot link buying and selling is enough to illustrate this point. Although this is the case, incoming links can still affect search engine rankings in a great way, but the premise is that the number is huge (quality is not considered for now). But a huge number of external links is like a huge amount of cabbage. Although you can be full now, you will get hungry quickly, so you need to eat continuously, which will directly lead to dehydration. The same is true for external links. Websites that rely on external links to obtain good rankings will inevitably fall into such a vicious cycle and will inevitably continue to increase the number of external links until one day the increase in external links cannot keep up with the decay of the weight of external links.
Generally speaking, external links are a bottomless well, and you will never be able to fill it, or it cannot satisfy your wishes.