Today I’m going to focus on a new term: Google’s sandbox effect. I originally thought that the sandbox effect was a punishment method by Google. Today, through learning, I found that it actually has another phenomenon. Here is a more specific explanation!
We all know that a new website will not get a good ranking for a period of time no matter how you optimize it, such as the number of external links, keywords, content, etc. Usually this time period is 3 months, which is the time period when Google PR is updated. Therefore, this period of the website can also be called the reaction stage of the sandbox effect. It can be regarded as a test period for Google and an accumulation stage for the website. It is also to combat spam websites. Generally, spam sites are not so patient. If this If the website fails, they will plan to build a new website. So this trick is Google’s self-protection! New webmasters should not be too impatient during this period, and don’t pay too much attention to the ranking of their own website, because at this time, their website will definitely not be visible on the first dozen pages of search engines. After all, there are so many good old websites ahead of you. Therefore, if you humbly optimize your website and content during this period, your starting point will be higher than others when Google PR updates next time! Winning at the starting line will be of great help to the later operation of the website! Like my own SEO For the blog www.aisxin.cn, I am now more relaxed and working hard. The only thing left is to look forward to the PR update.
What is mentioned above is the sandbox effect of a new site, but if you are an old site, the sandbox effect does also occur. The specific manifestation is that you used to have a good ranking on the first page or the first few pages of the search engine, but suddenly dropped to It went very far back.
There are generally two reasons:
One: Your website suddenly has a lot of external links. In fact, the truth is very simple. Really good things are accumulated slowly, especially links. Otherwise, Google will consider it as buying and selling links and a means of cheating.
Two: The website underwent a large number of revisions at one time. At this time, Google will treat your website as a new site and re-enter the sandbox testing period. It is also to combat SEO cheating. Everyone knows that many illegal sites are not included by Google, so some people first make the website a regular site, and then modify it into an illegal site after Google includes it. Therefore, after a major revision, the website will Trapped in a sandbox for review.
What to do if your website enters the sandbox effect:
Again, persistence is victory. It must be your previous behavior towards the website that made Google suspicious, but since it has happened, there is nothing you can do. It can also prove whether you are really running a business or a spammer. Of course, during this period, you still have to run a good website and external links. , content and optimization are both indispensable. When your domain name gets older and performs well, it may be released from the sandbox in advance! In short, if you manage it carefully and operate it in a down-to-earth manner, the search engine will automatically follow you!
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