1. English website structure
This is mainly the construction of a hierarchical structure of the website. For an English website that is in line with English website optimization, try to flatten the website structure. The link level should not be too deep. Generally, it should not exceed three levels, and it should not exceed five levels at most. Because the hierarchical structure is too deep, search engine spiders cannot easily crawl the inside and content.
2. SEO optimization of URL
For English website optimization, the main effect verification is Google. For Baidu in China, naming URLs in pinyin is more friendly; but for foreign customers, Google is still king. And it is more appropriate to use English words for Google’s URL naming.
3. Website page language
For some English websites engaged in foreign trade, most of their products are targeted to a certain extent. There are not many types, and the number of English website pages is not too large. For such English websites, generally It is better to make it static, and it is highly friendly to search engines, which is also helpful for inclusion and ranking.
4. Page title and meta optimization
The page titles of many English websites are the same, and the meta information is not optimized accordingly. Although the role of keywords and description in meta has been weakened, SEO technology comes from bits and pieces. Everyone can master 95% of the basic optimization methods. All that needs to be done later is to be careful and innovative. The keywords in the title are very helpful for keyword optimization on the page, but the optimization of keywords must be related to the title and content. A small website of mine (http://www.235467.cn)
5. The English website needs to be updated
Through observation and analysis of many English websites, we found that many companies only use the website as a facade of the company and do not play a marketing role. This is directly reflected in the fact that the website has not updated the content for a long time, and search engines have not updated the content of the website for a long time. The website is quite popular. Frequently updating the website can appropriately increase the frequency of spider visits and speed up the page collection of the website.
6. Website map and robots.txt
Website maps can be roughly divided into two categories. One type is provided to users, which is a common html format, which lists the directory level of the website; the other type is provided to search engines, and is commonly seen as an xml file. At the same time, the settings of files such as robots.txt are also very helpful for controlling search engine inclusion and other aspects.
7. Submit your website to search engines and open directories
After the website is completed, the internal links have been perfected, and no empty links have been detected. At this time, you can start submitting your English website to major search engines and industry open directories. On the one hand, this has the advantage of accelerating search engines to crawl and include your website, and it can also increase you a lot of traffic and backlinks.
8. Exchange of friendly links
The above work has been completed. Next is to develop the external links of your English website. There are many ways, including promotion through blogs, forums, etc., friendly link exchange, bidding ranking, advertising, etc., but the most direct one is And the most effective thing is the exchange of friendly links. After all, for Google optimization, "content is king, external links are king"! Therefore, developing a lot of friendly links can be said to be the most effective method for Google optimization. For details, please refer to "The Function and Method of Friendly Links" and "Selection of Friendly Links" ".