Spiders are one of the most important parts of search engines. Different search engines have spiders with different "temperaments". Mastering the characteristics of spiders is very useful for us in SEO. Since it's a spider, let's build him an Internet cafe. Only a web is his home. You can't build him a cave dwelling because he's not used to it.
Now that we know the basic idea, let's build this network. How to build it? Let’s take a movie website as an example to explain the process. There are many types of movies, including costume dramas, modern dramas, romance dramas, youth dramas, comedies, and tragedies. There are many types... Well, these types are classified from different perspectives. Just like the mathematical concept "set" we are learning, each set has its own condition, and we will circle it if it meets the conditions.
To put it simply, this is not a so-called network. Nor is it consistent with the theme you mentioned. Don't worry, everyone. You said a movie is a costume drama. Is it possible that it is a romance drama? Answer: It's possible. Is it possible that it's from abroad? It's possible. For the same movie he may appear in many of these categories. It can be seen from one sentence: a beautiful love story of ancient foreign youth. Such a movie will be in four categories.
Threads connected, interlocking...
In this case, if a person remembers a certain attribute of the movie, he can find what he wants to see; similarly, the spider does not need to only go through one road to reach the goal, all roads can reach it. Wouldn’t this make spiders happy? So when building a website, the first thing we have to do is to think about whether it can be divided into several themes and whether there can be overlap between the themes. To exaggerate, there are no things we want to classify. We have divided into many categories, so this structure is more powerful.
Web three-dimensional view:
1)Home page→Article recommendations→Inner pages
2)Home page→Article recommendation→Column page→Inner page
3)Home page→site map→column page→inner page
4) Home page → website directory → inner pages
5)Homepage→Tag cloud→Inner pages
6) Inner page→Inner page navigation→Home page
7)Inner page→Inner page
This is about the analysis of content classification. After the analysis, our architecture basically has an idea... try to make each terminal page appear several times to increase its exposure opportunities. With this kind of classification, both spiders and our users have a good experience, and they will feel that their work has been completed without a lot of effort.
This is an analysis of the content. The second point is the level of our website. Don’t have too many directory levels on your website. Google and Baidu generally crawl small websites at three levels. If it exceeds three levels, spiders may no longer crawl them. Contents that are not crawled are not likely to be crawled. Ranked.
Therefore, when designing a website, we try to make the website less hierarchical and give spiders some convenient conditions so that they can complete their work more easily. It is convenient for spiders, but it is convenient for yourself?o(∩_∩)o.. .
http://www.paoshouji.com/index.html First-level directory
http://www.paoshouji.com/list-feizhuliu/index.html Secondary directory
Others can be deduced in turn.
Looking at this example can help everyone fully understand that if the hierarchy of the website is too deep, it will be difficult for spiders to crawl in, and then all our efforts will be in vain.
Speaking of which, the above mainly elaborates on two points: first, website content analysis, detailed classification of content, so that each terminal page can be found through multiple ways; second, the problems faced by any terminal page in the website To solve the hierarchical problem, reduce the hierarchy of terminal pages as much as possible.
The third point, let’s start talking about the construction of internal links of the website.
Many people who are new to SEO know that external links are very important for website ranking. However, the number and stability of external links are often difficult for us to grasp. The internal links of a website are indeed fully controllable by us as a webmaster, and the role of internal links in supporting the weight of the website is incomparable.
Let’s start talking about internal links:
When it comes to internal links, I think the easiest way to explain the problem is Baidu Encyclopedia, which is also the easiest for everyone to understand. Baidu Encyclopedia, the so-called encyclopedia means that you can find something in it, and if you don’t understand it anywhere, you can click on the noun at any time, and the noun will be linked to its explanation... (a very typical internal link) This word The article may be included in many other pages, and the page containing this entry is a perfect support for the page ranking or weight of this entry...
This is how we build our own website. If there is a relatively uncommon word that is related to your website in your page, then I suggest you find a link to a more relevant page in your website, which can link to it. It plays an explanatory role; first of all, for the browser, it is an effective help and enhances the user experience; for the spider, he will go to another page through this entrance, increasing the multi-channel nature of the web page collection. . (Quoting Lan Xingkong) "In addition, if this page is copied to other pages by others and the link is not removed, you can also add external links to your website and bring traffic."
These two points are called user experience and search engine experience. This can create a win-win situation: hello, me, everyone is good. Having said this, it actually downplays the concept of SEO itself. If you consider the psychological activity process of everyone coming here and give everyone a good experience, then everyone will remember your site. Naturally, this is also Search engines have to do their job.
The purpose of a search engine is to provide its customers with the most useful information when searching and realize its own value. If the things you search for using a search engine are completely incompatible with the information you want, then the search engine will undoubtedly have no place.
Haha, I’m going too far. In short, our goal is to make our website conform to people’s way of thinking, embody humanity and human culture. To sum up, the first one: the main thing is to make the website content have as many connections as possible. The structure is three-dimensional. The second point: Simplify the URL hierarchy, flatten the website structure, and increase the chances and possibilities of being crawled by search crawlers.