On June 17, 2009, SEO Part-Time Network received an optimization request from a customer, and on the 18th, it accepted the customer's order to help optimize the site. In line with the principle of being serious and responsible, SEO Freelance Network decided to do a pre-optimization case analysis for the client's website, and also hoped to communicate with the majority of SEO enthusiasts.
The optimization task I received this time was a movie site. The keyword that requires optimization is "ethical movie". First, start from the inside of the website, and analyze the pros and cons of site optimization details based on the layout of the home page and the source code.
Internal optimization starts with the source code of the home page. Judging from the writing of the title, there is obvious keyword stacking, and more than three keywords are written. Among them, free movies and the following free movies to watch online and 591 free movies appear. Repetitive phenomenon. There are no ethical movies in the following Meta tag keywords and descriptions. Consider adding ethical movies to the keyword tags in the early stage, leaving the title and description unchanged. There is no corresponding title description added to the website logo, and some pictures on the site do not have alt description tags. Appropriate additions can be made during the optimization process.
Judging from the layout of the homepage, the keyword ethics movie does not appear on the homepage. You can consider adding corresponding keywords and related links to the top column to increase keyword density. If there is a link to other websites in the navigation, consider deleting it. There are four alternating advertising images in the upper left corner of the website, all with links to other sites. If it is not necessary, you can consider replacing them with links or advertisements from this site.
For external optimization, first check the friendly links of the website. The friendly links of the website are a shortcoming of the website. Checking the links, you can see that there are links to multiple websites that have been demoted or even K stations. They should be deleted immediately. The number of external links on the website is 193. Judging from the number of external links, the website is still in the new site stage, and it is necessary to add external links. Check the sites under the same IP address. Some sites have been demoted or even K-sited. You should consider changing the server immediately.
To summarize the above analysis, the optimization of the 591KK movie site first needs to solve two major external problems. Considering that there are no violations within the site, the Baidu snapshot stopped on the 12th, which should be affected by the downgrade of the site on the same server. Changing the space should solve the problem of website being downgraded. Making appropriate modifications in the early stage of optimization, adding high-quality external links evenly, and waiting for the weight to restore ranking should be improved.
The article is a bit short because I don’t like long articles. I hope everyone can point out the deficiencies in the optimization of this site. In addition, I am undertaking the SEO optimization project, QQ84803468 If you are the one, thank you.
Original article, please indicate when reprinting: Reprinted from SEO Part-time Network - http://seo110.net.ru Please keep the link, thank you.