Search engine marketing has become one of the most important parts of Internet marketing. Nowadays, simple, intuitive, and user-experience-focused websites are increasingly recognized by netizens. The era of pure effect websites is over, and more and more full-flash websites are appearing. With the revision, pictures and JS navigation have been "textualized", frame structures and inline frames have been directly integrated into the harem (backend interface), and so on. These methods and methods that were popular in the past were abandoned. Why? There is only one purpose, to become a search engine. Favorite website.
1. Website structure DIV+CSS
What are the characteristics of DIV+CSS? The code is concise and clean, and it can present the content to viewers and search engines in the first time. Use CSS control as much as possible in DIV layout, do not appear
(carriage return) and (space) codes. It is necessary to reflect the characteristics of DIV. The DIV (layer) layout should be independent and should not be laid out in the form of a table (table).
2. Page title (title), keywords (keywords) and description (description)
Don't pile up keywords in the title, keywords and description. The keywords on the page are core keywords. For example, the title is "Yunnan Tourism", and the channel page is centered around the core keywords of the homepage. Keywords such as the title of VIP Travel Channel For "VIP Travel - Yunnan Tourism", the content page should focus on the VIP travel channel with long-tail keywords such as: "Dali, Lijiang VIP Group 7-Day Tour". The structure should be clear and the keywords should match the relevant content of the page.
3. Application of labels
H1 (main keyword of the page), <strong> (bold), <b> (also bold, but personally I still use strong more, because the b tag was used too much in black hat SEO in the past and was easily blocked by search engines. Pay attention. ), <u> (underscore, also use with caution), these tags should be used accurately on keywords. I have observed that many websites do not do a good job in tag application details, such as a tag (link tag) ) contains the title icon <a href="www.ynsem.cn"><img src="img.jpg">Website Optimization</a>, the correct one should be <img src="img.jpg"> <a href="www.ynsem.cn">Website optimization</a>, do not mislead search engines into thinking that this is a link to an image.
4. Reasonable distribution of internal links on the page
To achieve a reasonable distribution of links, each page must have a link back to the homepage, such as your location, the LOGO at the top, and such links. Secondary pages and content pages should avoid page similarity. Many pages have columns such as "popular recommendations and related recommendations". These columns should display content related to this page, rather than displaying exactly the same content on every page. It should be accompanied by relevant keywords, such as “VIP travel hot spots, VIP travel related recommendations”, etc.
5. Optimization of images
Each product picture should have an alt tag to tell search engines what the picture is. The alt description should be stored in a separate database field. For example: alt="May Day Lijiang Ancient Town Photos" is better than alt="Dali, Lijiang 7-day tour is "much better." The file names of the pictures should also be relevant. For example, lijianggucheng.jpg is much better than 20090631001.jpg.
6. Friendly URLs
Static and dynamic are a controversial topic. In fact, I think it doesn't matter. As long as the dynamic URL ensures that the passed values are not too many and contain certain keyword spellings, it is quite good and the ranking will not be worse than the dynamic URL.
7. Content
If your content is all Ctrl+C, it will not rank well on websites that meet search engine optimization standards. The most important thing is to maintain original articles that fit the theme of the website.
8. External links
Regularly increasing high-quality external links that match the theme is also the key to ranking. This refers to external links not only friendly links, but also links to content pages.
9. Checking website errors
Eliminating dead links and checking for correct 404 page settings can help your website retain more customers.