How to make website traffic soar rapidly, we should grasp the two key factors of traffic problems: website promotion and search engine optimization. Therefore, the question of how to increase traffic is transformed into: how to promote and optimize a website well.
First, let’s look at how to promote a website, which are some essential skills when promoting a website:
First, according to the characteristics of your own website, reasonably choose the location and timing of promotion.
When choosing a promotion location, some webmasters will choose to promote their competitors in the same industry. This is also a method, but if you poach others, unless your method is extremely clever, you will be deleted as soon as you see one. One, so if you go to some relatively neutral places to promote it, the effect will be more obvious. For example, the following two categories:
1. Tieba, including Baidu Tieba and Tencent’s Soso. Needless to say, the traffic of these websites is huge, and the classification is clear. It basically covers all industries. Any webmaster can easily find dozens of suitable websites in Tieba. Post bar for publicity and quick results. It is possible for a good post to bring hundreds or thousands of IPs.
2. Large-scale comprehensive forums, precisely because of their comprehensive nature, will not compete directly with them. Moreover, the management of large-scale comprehensive forums must be dense and sparse, and members must be dissatisfied with the management. Members must be dissatisfied with the management. It is also easier to transfer.
3. Collect industry sites for promotion based on the characteristics of your own site. To give a simple and popular example, if your site is a franchise site of the Union.popwan.com web game platform, you can go to 17173, Sina, etc. Promote your game where players gather. This kind of publicity method also meets the requirements of point 2 above.
3. Don’t post as soon as you register as a new user. It’s better to register first and post some posts that have nothing to do with advertising before promoting them. If you have been in a certain forum for a long time, everyone will know you and Buzhu will also know you. As long as you don’t It's too much. I really want to delete your post, but I can't do it.
Second, don’t be too direct. Pay attention to the way of publicity. If you use direct advertising, no matter how good your relationship with the moderator is, you will be deleted or even kicked.
You can try some other methods, such as a wonderful post, a technical experience post or a super hilarious post, etc. Only post the first half, and then paste the address of your site at the back, saying that the latter cannot be copied. If you are interested, you can Let’s go and wait for a more tactful way.
Let’s look at how to optimize search engine inclusion.
First, the correct use of labels should not be excessive or unnecessary, but should be moderately applicable. It is useless to use too many tags, because your website tags are not equal to Baidu's keywords. The keywords Baidu wants to search are very strict, because then it needs to search and use. And if you use too many tags, Baidu will think that you are cheating IP.
Also, if you don’t use tags, it’s not good either. Using tags brings us traffic, why should we turn it off? And if you don’t use tags, especially websites that repost other people’s posts on Baidu, they will be K-ed, because your content will not be indexed by Baidu. What is the use of giving good tags? So I think it is best for everyone to use tags, but they should be standardized and unnecessary tags should be cleaned up regularly.
Second, you must have your own original content! Once you have your own original content, take the initiative to register your website with Baidu Search to ensure that your website is included and not K-listed.
After you have original content, you should take the initiative to go to these websites to search for the major search engines (especially friends who have not yet been searched by the website)! But everyone has a misunderstanding: they go there every day to search for Baidu (this It is very dangerous and will be punished). The best way is: just go there once or twice a week! Baidu’s search work is similar to this cycle!
Third, when expanding external links, PageRank will make judgments based on the URL. Although each web page in the same domain name has a certain relevance, the search engine will still make the final judgment based on the URL.
On the contrary, even if they are the same web pages, as long as the URLs are different, search engines will treat them as different web pages.
We will understand this as long as we use Google ToolBar to actually measure PageRank.
For example, http://www.xxx.com and http://www.xxx.com/ are two web pages.
Take a look at the PageRank display of Google ToolBar, although they are all PRs, they are all the same. But they are treated as different web pages. The content of these two web pages is exactly the same. Similarly, whether there is a file name in the URL will be treated differently by PageRank and treated as a different web page. Therefore, when we request a link to an external website, we must ensure that the URL is written in a completely uniform way. Although the same web page is displayed regardless of whether WWW is added at the beginning of the URL, from the perspective of PageRank, the writing method must be unified.
As for the file name after "/", it is best to omit it if possible when adding a link. Because the file names "/index.php" or "/index.cgi" may change in the future. Usually we will open the web page first and then copy the URL. URLs often contain file names. In this case, it is best to delete these file names first.
Compare the two writing methods of http://www.xxx.com and http://www.xxx.com/. Whether there is a "/" will be regarded as a different web page. In contrast, whether there is a "/" Better.
In fact, if we do not add "/" when accessing the website, the server will automatically add it. Some people think that it makes no difference whether to write it or not. Add "/", the server will process the command directly; when receiving an access request without adding "/", the server will automatically switch to the website with "/". Therefore, if we do not add "/", the server will process it one more time. Although it is a small thing, it increases the load on the server.
Similarly, when setting up links within the website, it is also necessary to unify the way the URL is written. Because links within the website will also become the object of SEO evaluation.
Fourth, apply for more QQ accounts (QQ account application is free, as everyone knows, don’t waste resources, haha). After applying, add more groups and friends. Post more information about your own forum in the group. This also requires skills. It depends on how you post it! In addition, use QQ mailbox to regularly send a message to each friend. The content must be written vividly, otherwise everyone will think It was an advertisement, so I deleted it immediately.
Fifth, use a dating network (everyone knows that the popularity of a dating network is endless! There are 51, campus, QQ campus, WOWO. There are also some foreigner dating networks, such as MATCH.COM) which are very good Yes, I am very optimistic about this website! After applying for an account, I will wait until it is approved. In the detailed information, such as: QQ, personal hobbies, and things you like to do, you can add information about your forum to these information! Join more friend networks, and the daily IP of your forum will not be lower than 1000. This article is contributed by the webmaster of www.seojcy.cn