As the automobile industry portal in the Weihai area, 99aiche.com has been online for two full months and has already taken its place among the automobile portals in the Weihai area. When searching for keywords such as Weihai Auto Network, Weihai Auto, Auto Network, Weihai Love Car Network, Love Car Network, Weihai Used Cars and other keywords, they all rank at the top. The search ranking for Alexe is now 1.5 million. Baidu snapshots are updated every day, and the number of included More than four thousand.
Today I won’t talk much about the optimization of the website. I will mainly share with you my experience in website operation. We know that as a local industry portal, if it is not strong enough and does not have its own brand, it will be difficult to maintain, so the operation and technology of the website are equally important. As a local portal, you must fully combine offline and online publicity. Online is mainly about optimizing the website, updating content in a timely manner, and building an interactive communication platform for your customers and viewers.
Now let’s focus on what 99AiChe.com does offline. As a car portal, 99AiChe.com mainly targets people who buy cars, sell cars, like cars, and keep cars. In the past month, I have mainly focused on people selling cars, because the profit points of the website may be mainly concentrated in this area in the future.
First: Find local car dealers, introduce and recommend 99icar.com to them, register them as members, and let them update their own car brand information and publish their own product information. They will pay attention to 99aicar.com every day, and some dealers will browse dozens of website pages every day.
Second: word of mouth. This mainly involves going to some second-hand car markets and sending out promotional business cards for some websites, asking them to come to 99iCar.com to publish or obtain second-hand car information.
Third: Make good use of local car shows and other activities. I specially made some 99car.com shirts with the logo and website of 99car.com on them. Then I went to the school to find some students and asked them to walk back and forth at the car show to distribute them. We promoted business cards and communicated with dealers and visitors to the exhibition. They were highly recognized by dealers and achieved a good local brand effect.
For the time being, we have mainly done so much, and now the local traffic of 99aiche.com accounts for 60%. We will intensify our efforts in publicity in the future. After all, it has only been online for two months, while other car portals in Weihai have been operating for several years.
99iche.com - www.99iche.com, we look forward to your attention. Please let us know if you have any good publicity methods.
The article was originally published in A5 format. Please indicate the source for reprinting: 99iche.com: http://www.99iche.com