Exporting links is something that many people both want to do but are afraid of doing. Why do you say this? Because exporting links will cause the weight of the website to flow to the other website, and PR will also be passed to the other website. Exporting links includes the exchange of friendly links and articles. links and other non-this site links. In fact, SEOs are the most sensitive to this. To optimize rankings, you must link to other websites to improve rankings. However, many websites refuse to let authors leave links because they are afraid that links will give their own websites a lot of weight. The more links, the better. The lower the link, many people choose paid links. This quality is indeed very high and can quickly improve the ranking of the website. However, this kind of artificial thing can be easily seen through by search engines. In fact, search engines are not smart. But people who sell links are stupid. Anyone who thinks about it carefully will know that it is impossible for all the friendly links of a website to be only links to the other website on its own site, and the other website does not have my link. So many friendly links are like this. Isn’t it weird enough? It’s impossible for someone to be willing to export the weight of their website to someone else’s website for free. A common exchange of friendly links is to find an equivalent exchange with a weight similar to that of one’s own website. The exported link also has high quality. High or low, here are a few things to note about exporting links:
1. The relevance of links. Many people don’t pay attention to this and think that the more links, the better. Of course, this is true, but under the premise of high quality, high-quality links play a great role in rankings on other people’s websites. When exporting links, try to be highly relevant and high-quality. Low-quality ones, such as spam comments, are not only less timely and will be eliminated by search engines, but the effect is not very good.
2. The use of links must be moderate. I have seen many people who have their websites K-ed due to being too greedy. No matter how many links they add to an article, they feel that it is not enough. The proportion of links is too large, and there are even more outrageous ones. The page has nothing but links, which is not only ineffective but also suspected of cheating. Such links are almost the same as spam comments. Really good links are based on high-quality content, rather than simple link accumulation. Just like what I said in the previous point, they have little timeliness, which means they will disappear after a while. The reason why search engines eliminate them is because Such a page is of no value. Many SEOs often say that original content is to let search engines know the value of your website.
3. Review the target of the exported link. Everyone knows that friendly links are punished, and your own website will also be affected because your website points to his website, so you must stay away from some illegal websites, otherwise you will suffer Associated punishment.
4. Check the timeliness of the connection. I have made this mistake before. After posting for a long time, these links are all dead links. The so-called dead links are links that cannot be linked to the page. If 404 is not done, it will be displayed directly and cannot be displayed, so When posting a link, be sure to check whether the link is spelled correctly. Search engines that are full of dead links to your own website on the Internet will think that the website is unopenable and unmaintained, which will naturally have a great impact on rankings. , you can also create a 404 page, which is generally a must for SEO.
This article is provided by the webmaster of http://www.huatianbao.com.cn.